How to Write a White Paper in Four Steps
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How to Write a White Paper
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Want to write a white paper to include in your marketing collateral? Not sure how? This presentation will show you what you need to know in four steps. Now get started!
Transcript of How to Write a White Paper in Four Steps
How to Write a White Paper
Define Your Audience
STEP ONE
What is your audience’s knowledge of the issue?
Your answer determines the length and breadth of the paper.
Clarify the question or
problem
STEP TWO
Why are you writing this paper?
Describe how the situation occurred
STEP THREE
STEP FOUR Describe the
solution
What is the general solution?
What is the unique differentiator your company can offer?
Include a glossary of terms and info on your company :)
Don’t forget!
Need help with your content marketing plan?
Contact us: @SpyglassDigital [email protected] spyglassdigital.com
Image Credits – Slide 1: Flickr.com/dantaylr – Slide 2: Flickr.com/boo-‐x – Slide 4: Flickr.com/horiavarlan – Slide 5: Flickr.com/designgate – Slide 6: Flickr.com/pss – Slide 7: Flickr.com/alexnormand – Slide 9: Flickr.com/donnieray – Slide 11: Flickr.com/42andpointless
