www.optimonk.com

How to Use Retargeting to Monetize Your

Bouncing Traffic

www.promodo.com

www.optimonk.com

How to Use Retargeting to Monetize Your

Bouncing Traffic

www.promodo.com

About Optimonk

Csaba ZajdoCEO & Foundercsaba.zajdo@optimonk.com@csabazajdo

Paul Ryazanov

With over 12 years of experience in business development and marketing Paul is currently working with startups, business owners and brands to help them start and success with their ideas and products online. Being an expert on ecommerce website promotion, landing page optimization, and conversion rates optimization Paul speaks at such conferences as PubCon (Las Vegas, Miami, USA), Conversion Conference, Ecomtim (Timisoara, Romania).

How To RecoverAbandoning Visitors

Using Onsite Retargeting

Presented by:

Csaba Zajdo

Why Retargeting Works?

Paul’s content about traditional retargeting, why it is important, how it is

working, etc.

This is „offsite” retargeting...

But what is „onsite” retargeting?

What is Onsite Retargeting?

What is Onsite Retargeting?

What can you expect?

Without retargeting With offsite retargeting With offsite& onsite retargeting

Conversions Lost visitors Recovered by offsite retargeting Recovered by onsite retargeting

Cart abandonment rate is...

Why do people leave?

Visitors are different...

Visitors are different...

You have lots of things to communicate...

Hundreds of categories

Thousands of products

Dozens of menu items

Special offers

Value proposition

Etc.

Solution: provide more options?

Distractions kill conversion...

Paradox of choice

vs

3%

Paradox of choice

vs

3%12%

Build your list

1800lighting.com

Promote a free giveaway

Digitalmarketer.com

Promote a discount

Hourglassangel.com

Redirect visitors to segmented landing pages

Udemy.com

Redirect traffic to hot offers

1800lighting.com

Special offer during checkout

Diamondcandles.com

Provide a different reason to finish checkout

Booking.com

Make the most relevant message

1. You can always show the most relevant message

2. Allows you to be less „pushy” on your content pages

PersonalizeYour

Messages

Summary

With onsite retargeting you get a second

chance to convince your visitors

You can recover up to 20% of your abandoning

visitors

You can boost signups, redirect traffic, or stop

cart abandonment...

About us

Csaba ZajdoCEO & Foundercsaba.zajdo@optimonk.com@csabazajdo

Thank you for your attentionCheck out www.optimonk.com for detailed case studies!

Thank you

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