How to Use Retargeting to Monetize your Bouncing Traffic
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www.optimonk.com How to Use Retargeting to Monetize Your Bouncing Traffic www.promodo.com
Transcript of How to Use Retargeting to Monetize your Bouncing Traffic
www.optimonk.com
How to Use Retargeting to Monetize Your
Bouncing Traffic
www.promodo.com
www.optimonk.com
How to Use Retargeting to Monetize Your
Bouncing Traffic
www.promodo.com
Paul Ryazanov
With over 12 years of experience in business development and marketing Paul is currently working with startups, business owners and brands to help them start and success with their ideas and products online. Being an expert on ecommerce website promotion, landing page optimization, and conversion rates optimization Paul speaks at such conferences as PubCon (Las Vegas, Miami, USA), Conversion Conference, Ecomtim (Timisoara, Romania).
How To RecoverAbandoning Visitors
Using Onsite Retargeting
Presented by:
Csaba Zajdo
Why Retargeting Works?
Paul’s content about traditional retargeting, why it is important, how it is
working, etc.
This is „offsite” retargeting...
But what is „onsite” retargeting?
What is Onsite Retargeting?
What is Onsite Retargeting?
What can you expect?
Without retargeting With offsite retargeting With offsite& onsite retargeting
Conversions Lost visitors Recovered by offsite retargeting Recovered by onsite retargeting
Cart abandonment rate is...
Why do people leave?
Visitors are different...
Visitors are different...
You have lots of things to communicate...
Hundreds of categories
Thousands of products
Dozens of menu items
Special offers
Value proposition
Etc.
Solution: provide more options?
Distractions kill conversion...
Paradox of choice
vs
3%
Paradox of choice
vs
3%12%
Build your list
1800lighting.com
Promote a free giveaway
Digitalmarketer.com
Promote a discount
Hourglassangel.com
Redirect visitors to segmented landing pages
Udemy.com
Redirect traffic to hot offers
1800lighting.com
Special offer during checkout
Diamondcandles.com
Provide a different reason to finish checkout
Booking.com
Make the most relevant message
1. You can always show the most relevant message
2. Allows you to be less „pushy” on your content pages
PersonalizeYour
Messages
Summary
With onsite retargeting you get a second
chance to convince your visitors
You can recover up to 20% of your abandoning
visitors
You can boost signups, redirect traffic, or stop
cart abandonment...
Thank you for your attentionCheck out www.optimonk.com for detailed case studies!
Thank you
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