Instagram

A mobile photo & video-taking and sharing application.

Facebook buys Instagram for $1 Billion

To acquire it before a competitor (Google)

To keep Facebook the top photo sharing

center

More data for better business decisions

Who uses it13% of all Internet

users

16% are women, 10% are men

Age group 18-29

Live in cities

Why People Love It

Users can surf the site to discover content they may have never found independently.

Exploration

Take photos/videos, add lens filters, and share on different platforms.

Exhibiting

It’s simple and easy. Take the picture and immediately upload it to your profile. Instant sharing.

Simplicity

No ads! Allows members to truly tap into the core of what social media does – connecting people through content.

No Hidden Agenda

Key features for users

Take pictures and video

Add various camera lens

filters

Instantly share to other

social sites

Incredibly easy to use

Paid Advertising?

With Instagram, there is no monetization, meaning absolutely no paid advertising. Unlike Facebook, fan growth has to be fully organic.

Original Picture vs. Lens FiltersOriginal Filters

Instagram: Business Tips

Show the company’s

personal side.

This offers visual

proof that your

company, like your

audience, takes time

to post about ‘real

life.’

Instagram: Business Tips

Use intriguing photos/videos

This will capture the

attention of others and give

them a reason to keep

seeing more interesting

content

Instagram: Business Tips

Show your products or services in action

Instagram: Business Tips

Develop a conversation and engage usersAsking short questions is

a good way to do this too.

Instagram: Business Tips

Use #hashtags to help people find your brand

But don’t go crazy with them…2 to 3 hashtags

are plenty

Instagram: Business Tips

Follow people in your industry by searching for #tags

This is how you can target your audience.

Instagram: Business Tips

Adding a little humor to your posts never hurts!

Instagram: What to post?Use emotionally relevant photos.

The type of emotional content to post greatly depends on your brand

What Can Businesses Do?Share content on other social channels every once in a while

Especially Facebook

Vine vs. Instagram Video Features & Functions

Video Length Up to 6 seconds Up to 15 seconds

Add-ons None Stabilization and filters

Plays in Facebook? No, must click off FB Yes

Plays in Twitter? Yes No, must click off of Twitter

Ability to Edit clips? No Yes

Looping? Yes, default No

Sound? Yes, off by default Yes, on by default

How many users? 13 Million 130 Million

Vine vs. Instagram Video

?

YouTube: Who’s watching?

YouTube Statistics

More than 45% of users are

over 35

The #2 search engine

60 hours of video uploaded

every minute

+15 million unique monthly

users

Before, during or after a YouTube video

Re-engage viewers with remarketing

YouTube Video AdsPinpoints your

audienceActionable features to

drive resultsFlexible pricing to suit

your needs

YouTube Video Ads: Variety of Pre-Roll Options

First watch

Google :30s

Mobile pre-roll ads

Standard pre-roll ads

TrueView in-slate ads

TrueView in-slate ads

Pre-roll select ads

Tumbler – Blogging Evolved

Media-rich. Dynamic.

Customizable.

A focus on self-expression.

Follow, Like, and Reblog

Tumbler – Blogging Evolved

Won’t work with every

brand

Attitude and edginess

Choose niche and creative philosophy

Tumblr – The Numbers

117.1 Million Blogs 53.5 Billion posts 73.4 Million posts daily 42% US Traffic

Audience: Primarily 18-34, genders

about equal

Tumblr – How to

Great opportunity for

video

Be visual

Inform and Entertain

Tumblr – Posting Tips

‘Tag’ your postsUse ‘reblog’ to

share other content

End with a question to

generate feedback

Add ‘Follow’ and ‘Share’ buttons

Thanks!