LinkedIn 101Milena Regos

Out&About Marketing

How to leverage the power of LinkedIn

• Why LinkedIn?

• How to create a profile that stands out

• How to build your network

• How to use Linkedin to market your business/yourself

• How to use Linkedin for lead generation

• Best practices

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• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.

• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.

• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more.

• Skier, paddleboarder, mountain biker, yogi.

• On LinkedIn since the beginning - 2003.

About Me

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LinkedIn Visualized

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LinkedIn Members• 200 million worldwide users

• Average age 44

• 2x more buying power than Facebook and Twitter

• 41% Household income of $100K+

• 13.5M business decision makers

• 52% college grad or post grad

• Company pages 2.8 million+

• Groups 1.6 million+

Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/20125

What do people do on social networks?

Personal Networks Professional Networks

Socialize Maintain professional identity

Stay in touch Make useful contacts

Be entertained Search for opportunities

Kill time Stay in touch

Share content Keep up to date for career

Spend time Invest time

26% more interested in receiving updates

from brands

Source: LinkedIn6

Why Does Linkedin Matter?

• It offers unmatched efficiency when developing business contacts and new leads online.

• Provides infinite market research opportunities.

• Secures an online network of connections.

• Has the ability to establish credibility with the right audience when optimized properly.

7Source: UberVu LinkedIn Webinar

8Source: http://www.slideshare.net/faberNovel/

9Source: http://www.slideshare.net/faberNovel/

10Source: http://www.slideshare.net/faberNovel/

11Source: http://www.slideshare.net/faberNovel/

12Source: http://www.slideshare.net/faberNovel/

Create a profile that is searchable and it stands

out

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Edit your public LinkedIn Profile

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Upload a professional image

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Create a compelling headline

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5 elements for a compelling headline• Showcase your specialty, value proposition, or

your “so what”

• Speak directly to your audience

• Be specific

• Use the important keywords

• Be creative

17Source: Forbes.com

Create a powerful and complete profile

• Use search terms

• List your current position and at least two last positions

• Complete the summary section of your profile

• Complete the “specialties” section of your profile

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Complete your profile and get found

• Give recommendations first

• Complete the “interests” and “groups and associations” sections

• Get plugged in with rich media

• Include your profile in your email signature

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Add contacts to improve your visibility

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Improve your connectabilityComplete the “interests” and “groups and associations” sections, past companies, alumni

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Your network is gold

22Source: http://www.slideshare.net/faberNovel/

To grow your network• Connect with direct contacts

first

• Add contacts from business meetings, network events, trade shows, mixers, email, etc.

• Add previous colleagues and classmates

• Join groups and participate

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Find 4-5 groups that interest you

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NEVER send out a blank invitation to connect

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Use custom invite text unless you know the person

really, really well.

Find new connections through advanced search

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Save searches

and receive email

updates

Browse your connections’

connections to add people you have missed

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Write endorsement and recommendations

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Use search to find background information

on people and companies before

connecting

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In sales it’s not about what you know but who

you know

Source: http://www.slideshare.net/faberNovel/ 30

Source: http://www.slideshare.net/faberNovel/ 31

Source: http://www.slideshare.net/faberNovel/ 32

Source: http://www.slideshare.net/faberNovel/ 33

Suggested time spent on LinkedIn

• 20 minutes per day

• 4 days per week

• Doing 5 things:

• Updating status message

• Write endorsements/recommendations

• Respond to messages

• Clean inbox

• Prospecting for business or direct reachouts to achieve business goals

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Questions?Milena RegosOut&About Marketing

milena@outandaboutmarketing.comTwitter: @milenaregos

Slideshare.net/milenaregos

All images are credit of CreativeCommons unless indicated otherwise.

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