How to tap into the power of LinkedIn
-
Upload
milena-regos -
Category
Business
-
view
805 -
download
4
description
Transcript of How to tap into the power of LinkedIn
LinkedIn 101Milena Regos
Out&About Marketing
How to leverage the power of LinkedIn
• Why LinkedIn?
• How to create a profile that stands out
• How to build your network
• How to use Linkedin to market your business/yourself
• How to use Linkedin for lead generation
• Best practices
2
• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
• On LinkedIn since the beginning - 2003.
About Me
3
LinkedIn Visualized
4
LinkedIn Members• 200 million worldwide users
• Average age 44
• 2x more buying power than Facebook and Twitter
• 41% Household income of $100K+
• 13.5M business decision makers
• 52% college grad or post grad
• Company pages 2.8 million+
• Groups 1.6 million+
Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/20125
What do people do on social networks?
Personal Networks Professional Networks
Socialize Maintain professional identity
Stay in touch Make useful contacts
Be entertained Search for opportunities
Kill time Stay in touch
Share content Keep up to date for career
Spend time Invest time
26% more interested in receiving updates
from brands
Source: LinkedIn6
Why Does Linkedin Matter?
• It offers unmatched efficiency when developing business contacts and new leads online.
• Provides infinite market research opportunities.
• Secures an online network of connections.
• Has the ability to establish credibility with the right audience when optimized properly.
7Source: UberVu LinkedIn Webinar
8Source: http://www.slideshare.net/faberNovel/
9Source: http://www.slideshare.net/faberNovel/
10Source: http://www.slideshare.net/faberNovel/
11Source: http://www.slideshare.net/faberNovel/
12Source: http://www.slideshare.net/faberNovel/
Create a profile that is searchable and it stands
out
13
Edit your public LinkedIn Profile
14
Upload a professional image
15
Create a compelling headline
16
5 elements for a compelling headline• Showcase your specialty, value proposition, or
your “so what”
• Speak directly to your audience
• Be specific
• Use the important keywords
• Be creative
17Source: Forbes.com
Create a powerful and complete profile
• Use search terms
• List your current position and at least two last positions
• Complete the summary section of your profile
• Complete the “specialties” section of your profile
18
Complete your profile and get found
• Give recommendations first
• Complete the “interests” and “groups and associations” sections
• Get plugged in with rich media
• Include your profile in your email signature
19
Add contacts to improve your visibility
20
Improve your connectabilityComplete the “interests” and “groups and associations” sections, past companies, alumni
21
Your network is gold
22Source: http://www.slideshare.net/faberNovel/
To grow your network• Connect with direct contacts
first
• Add contacts from business meetings, network events, trade shows, mixers, email, etc.
• Add previous colleagues and classmates
• Join groups and participate
23
Find 4-5 groups that interest you
24
NEVER send out a blank invitation to connect
25
Use custom invite text unless you know the person
really, really well.
Find new connections through advanced search
26
Save searches
and receive email
updates
Browse your connections’
connections to add people you have missed
27
Write endorsement and recommendations
28
Use search to find background information
on people and companies before
connecting
29
In sales it’s not about what you know but who
you know
Source: http://www.slideshare.net/faberNovel/ 30
Source: http://www.slideshare.net/faberNovel/ 31
Source: http://www.slideshare.net/faberNovel/ 32
Source: http://www.slideshare.net/faberNovel/ 33
Suggested time spent on LinkedIn
• 20 minutes per day
• 4 days per week
• Doing 5 things:
• Updating status message
• Write endorsements/recommendations
• Respond to messages
• Clean inbox
• Prospecting for business or direct reachouts to achieve business goals
34
Questions?Milena RegosOut&About Marketing
[email protected]: @milenaregos
Slideshare.net/milenaregos
All images are credit of CreativeCommons unless indicated otherwise.
35