asapp - tap into mobile success

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tap into mobile success

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Tap into mobile success

Transcript of asapp - tap into mobile success

Page 1: asapp - tap into mobile success

tap into mobile success

Page 2: asapp - tap into mobile success

What isWhat is

Mobile MarketingMobile Marketing?

“Mobile marketing“Mobile marketing is is

about putting your brand, about putting your brand,

content and product in content and product in

front of a growing crowd of front of a growing crowd of

mobile device users. It’s mobile device users. It’s

about leveraging on the about leveraging on the

advantages of the mobile advantages of the mobile

mass market – such as mass market – such as

responsiveness & high responsiveness & high

availability - to create availability - to create

targeted & cost-effective targeted & cost-effective

marketing campaigns.marketing campaigns.”

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Why is mobile marketing important for my business?Why is mobile marketing important for my business?

The shortest answer to the question is that the web is becoming mobile. There are much more mobile

devices such as iPhones, iPads, Android phones and any other smartphone, than there are desktop

PCs. Much more mobile devices are connected to the internet than normal desktop machines.

Very soon people are going to spend more time using the web on their mobile devices than

anywhere else. Hence it is crucial for your business to be ready for capturing and tapping into a bigger

audience using this media.

Also, through many studies it has been shown that mobile users are more responsive to advertising

messages – 52% of all mobile ads result in a phone call and 9 out of 10 mobile searches lead to an

action. Another big advantage of the mobile media is the high availability – 91% of smartphone users

have their phone within arm’s reach 24/7.

Who can benefit from mobile marketing?Who can benefit from mobile marketing?

Every business can benefit from mobile marketing – from

small enterprises to large corporations. It is for anyone

who wants to keep on the innovative edge in a

cost-effective way. Some of the industries benefiting from

mobile marketing right now are – Retail, tourism, leisure &

lifestyle, real estate and much more.

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How to useHow to use

Mobile MarketingMobile Marketing?QR Code CampaginQR Code Campagin

The Nifty QR CodeThe Nifty QR Code

A QR (quick responsive) A QR (quick responsive)

code is like a normal code is like a normal

product bar code but product bar code but

instead of having a series of instead of having a series of

straight lines, it’s bars have straight lines, it’s bars have

different sizes and different sizes and

orientations so they can orientations so they can

store more information. store more information.

Once scanned with a Once scanned with a

mobile device, QR codes mobile device, QR codes

will direct you to a will direct you to a

webpage, video, Facebook webpage, video, Facebook

page, a sound clip or any page, a sound clip or any

digital avenue you chose.digital avenue you chose.

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Using the QR Code in a mobile marketing campaign.QR Code is placed on flyers, website, packaging, Facebook page, etc

QR Code is scanned by a smartphone

QR Code redirects the user to anything such as:

Mobile Landing Page or Site, Contact Page,

Online Shop Products, Facebook Page,

Competitions or Download Link To The App Store.

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The Mobile VoucherThe Mobile Voucher

A mobile voucher is just like A mobile voucher is just like

a normal paper voucher but a normal paper voucher but

with the added benefit of with the added benefit of

being in digital format and being in digital format and

can be shown from your can be shown from your

mobile. This has benefits for mobile. This has benefits for

both business & customer. both business & customer.

Merchants can avoid Merchants can avoid

printing costs of paper printing costs of paper

vouchers while customers vouchers while customers

don’t need to cut out and don’t need to cut out and

carry around paper tokens carry around paper tokens

with them.with them.

How to useHow to use

Mobile MarketingMobile Marketing?Mobile Vouchers Mobile Vouchers

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Mobile Voucher is made available within mobile

site or app promotion / purchase

QR Code is scanned in store

to validate voucher

Mobile Voucher is redeemed at the store

With Mobile Vouchers you can increase customer loyalty & repeat customers

Mobile Voucher is approved on mobile

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What is a Mobile Site?What is a Mobile Site?

A mobile site is a website A mobile site is a website

that is optimized to be seen that is optimized to be seen

on a mobile device screen. on a mobile device screen.

The design & layout are The design & layout are

usually customized to make usually customized to make

sense user-wise when sense user-wise when

accessed through a smaller accessed through a smaller

mobile screen.mobile screen.

The user-centric

Mobile SiteMobile Site

cehe

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…and a Mobile landing page?

A mobile landing page is a specially designed ‘squeeze

page’ or ‘capture page’ that is optimized for mobile

viewing and which usually prompts mobile users with a

call to action such as entering a competition or registering

to a loyalty scheme

QR CodeFacebook

The above can take mobile users to a landing page

once landed one or a choice of actions to follow

EmailWebsite

Mobile Vouchers Registrations Online Store / ProductMobile App Store

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What is a Mobile app?What is a Mobile app?

The word “app” is essentially The word “app” is essentially

an abbreviated word for an abbreviated word for

“application.” Since the rise “application.” Since the rise

of the iTouch, iPhone, and of the iTouch, iPhone, and

iPad, the word “app” has iPad, the word “app” has

come to mean the come to mean the

application one can application one can

download from App store. download from App store.

The MightyThe Mighty

Mobile appMobile app

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A mobile app can be a powerful asset

in your marketing strategy. Your

customers can download the app on

their mobile phone and start receiving

fresh content, notifications, special

offers and event information from your

brand.

It’s a fantastic way to keep customers

engaged with your brand, keep close

relationship with them and push

forward cost-effective direct marketing

which would otherwise be unnoticed.

Some amazing features which only a Mobile app can offer:

• Reach out for people on the move

• Give out mobile vouchers to increase loyalty & cross-selling

• Send ‘push notifications’ which users can see immediately even in app is closed

• Use location for smart geo-targeted marketing

How can a Mobile app improve my business?

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