How To Succeed At Audience EngagementFrom the good people at Interactive Meeting Technology

Did you know?most attendees stop paying attention after

10minutes

Yet, we ask attendees to listen quietly for

4-6per day at the average conference.

hours

100% is just a dream

Did you know?there is no way to achieve 100% attendee

engagement…unless you consider sitting quietly in chairs in rows engagement.

How do you energize your attendees

and create conversations?

STEP 1: LOOK FOR THE

ENGAGEMENT OPPORTUNITIES

OPPORTUNITIES EVERYWHEREYour Events are Filled with Engagement Points

In a room of 500 – put the panel in the hot seat by giving

everyone a voice and collecting questions digitally.

At a party for 3,000 – accelerate the social conversation by putting

content on visual displays and measuring the impact.

In a hybrid meeting – integrate responses from the virtual and

face-to-face audience into a cohesive experience.

In a lounge – turn social media into décor to tell your event’s

social media story.

At your experiential event – capture customer experiences for

attendees to share with friends.

In a social media lounge – let attendees visualize social

conversations alongside brand conversations.

In your booth - let attendees play trivia games about your

products and services while you gather valuable lead data.

At a leadership conference - let employees submit ideas and

rank them on a touch screen.

In a company expo - encourage exhibitors to share digital

documents saving you money on printing costs and supporting

your CSR initiatives.

In a gala with non social media users - use text-to-screen

capabilities to capture texts and photos with social content.

In a customer event - reinforce key messages by connecting

attendees to content through games.

In a trade show booth - gather valuable insights, share

documents and enter contestants into a drawing.

STEP 2: DEVELOP AN ATTENDEE

ENGAGEMENT PLAN

THINK ABOUT YOUR AUDIENCEDigital strategies can reach these new audiences

CONSIDER ATTENDEE BEHAVIORSAdopted from the book “Groundswell”

Attendee Behavior Type Description

Creator - Has the capacity to create new things from scratch.

Critiquer - Comments on the work of others.- Unwilling to create anything himself.

Collector - Collects sets of things.- Defines success as finishing the collection

Sharer - Willing to share others ideas.- This person is all thumbs & retweets early & often

Joiner - Likes contests

Spectators / Inactives - These people sit back and observe.

MAP INTERACTIVE CONCEPTS TO YOUR GOALSCreate Layered Engagement By Screening Against Attendee Behaviors

RecommendationsIdentify Goals& Objectives

Generate Ideas

PrototypeSolutions

EvaluateSolutions

Evaluate Solutions against:- Attendee behaviors- Collaboration style- How well does it tie to your message?- How does it tie to your goals / objectives

Generate Ideas & Prototype Solutions- Conducted research on the market- Reviewed client input- Generated ideas- Test out ideas in time and space

STEP 3: PLAN FOR THE PEOPLE,

PROCESS AND TECHNOLOGY

Audience engagement is more than technology. You need to

think about the people and process as well.

Don’t forget people & process

Can they just walk-up and get started? Or do you require

attendees to download, install and login? Eliminate as many

barriers to participation as possible.

How easy is it to participate?

In this example, creators enter ideas into iPads privately.

Approved ideas are displayed on touch screens and critiquers

can vote for their favorites. Best idea wins.

Are you reaching people where they most comfortable?

Do you need facilitators, moderators, concierges and other staff

required to execute the project? What skills and training do they

need onsite to be successful?

Do you have the right people?

The man in the video is evaluating attendee created videos. It’s

step 2 in a larger process – but the only one he needs to take.

What steps are required to achieve success?

STEP 4: MEASURE YOUR IMPACT

Attendees answered 25,000 questions about IBM’s products and

services with the challenge bar game.

1,000 Attendees downloaded 6,500 digital documents from 83

trade show booths saving thousands of dollars in printing costs.

6,500 Downloads

Social media investments can be measured based on brand reach

and engagement. Both short and long term.

40,000 Likes & 900 Comments in 24 hours

QUESTIONS?

MORE INFORMATION

Presenter: Samuel J. Smith

Email: samueljsmith@interactivemeetingtechnology.com

Phone: 612-200-1010 ext 1

Twitter: @samueljsmith

Web: http://interactivemeetingtechnology.com

Digital Solutions: http://www.socialpointforevents.com

http://www.socialpointforevents.com

Succeed at Attendee Engagement

Ask. Answer. Poll. Rank. Play. Capture. Display. Share. Measure.

How To Succeed At Audience EngagementFrom the good people at Interactive Meeting Technology