Audience Engagement for Government Meetings
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Audience Engagement for Government Meetings Elizabeth Glau, CMP 3/11/2015
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Transcript of Audience Engagement for Government Meetings
Audience Engagement for
Government Meetings
Elizabeth Glau, CMP
3/11/2015
Pre-Event
Community first
Strategy
Goals & Objectives
Expand Reach
Engage and Excite
Content Marketing
Improve Satisfaction
Collaboration
Marketing
Logistics
Legal
IT
Promoting Your Event
Event Listing Websites
Lanyrd
Eventbrite
Zvents
My Event Guru
Meetup
Yelp
Eventful
SmartCrowdz
Social Media
YouTube
Blog
Ambassadors
Influencers Concierge
People from your
“community”
Treat them like media
Appreciate their influence
Encourage them to share
Create contests and
incentives so other
attendees see their
influence
Staff or volunteers
Aggressively friendly
Endless energy
Job is to help attendees be
social or assist with
conference technology
Do not use people with
other reasons for being
there
Preparing Participants to be Social
Promote hashtag
Training videos
Help from speakers
@elizabethglau
During the Event
Participate in the conversation
Is it social media or just social?
Mobile apps
Twitter dashboard
Instagram wall
Gamification
Facebook RFID
Social capture
Digital passport
Live polling
Audience response
Attendee matchmaking
Private networks
Photo booth
Virtual moderation
Social contest
Influencer appreciation
Evaluation / feedback
Is this working?
Dynamic displays, animated content
#MYHASHTAG
Turn your attendees into participants
@elizabethglau
Connect participants with content
@elizabethglau
Photo: SocialPoint
Choosing the Tech
EASY FUN SMART
@elizabethglau
Post Event
Keep the conversation going
Questions? Feedback?
Elizabeth Glau, CMP
614-286-4685
www.ElizabethGlau.com
@elizabethglau
