Post on 21-Oct-2014
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Copyright (c) Danny Brown 2009
How to Sell Social Media to Your Client or Boss
Episode 1: Twitter
Copyright (c) Danny Brown 2009
So you need to sell Twitter to your client or boss. You know its value but this is a new area for them. They’ve heard the horror stories of the Twitter backlashes…
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
They’re scared that if they go onto Twitter, the exact same will happen to them, so it’s
better to stay away altogether, right?
Copyright (c) Danny Brown 2009
WRONG!
Copyright (c) Danny Brown 2009
Sure, you could become the target of vitriol and customer complaints and abuse. But
this happens every day anyway – not every single one of your customers love you all
the time.
Copyright (c) Danny Brown 2009
Sure, you could become the target of vitriol and customer complaints and abuse. But
this happens every day anyway – not every single one of your customers love you all
the time. Ever.
Copyright (c) Danny Brown 2009
So instead of ignoring what’s going on around you, why not
encourage it?
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(Okay, maybe not THAT much, but you get the picture…)
Copyright (c) Danny Brown 2009
Imagine if you were the business that had its finger on
EVERY SINGLE PULSE of what your customer is
thinking. Your customers would love you, right?
Copyright (c) Danny Brown 2009
Guess what? For some companies, this is already
happening…
Copyright (c) Danny Brown 2009
Guess what? For some companies, this is already
happening…
Copyright (c) Danny Brown 2009
Guess what? For some companies, this is already
happening…
Copyright (c) Danny Brown 2009
Guess what? For some companies, this is already
happening…
Copyright (c) Danny Brown 2009
And that’s the beauty of Twitter – it can be anything
you and your customers want or need it to be
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
The limitations of Twitter for your business is nothing more
than the limitations of your business ambitions
Copyright (c) Danny Brown 2009
Okay, so it all sounds cool, but how do I actually use Twitter
for my needs?
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First, make sure your customers are actually using
Twitter by carrying out a social audit. This will gauge the
scale of your involvement. Once you’re satisfied you
should be on Twitter, it’s time to go to work.
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
- If you have a call centre, enable your contact agents to have Twitter accounts and teach them how to monitor the feeds. Be pro-active at resolving issues, highlighting great experiences, offer special deals for Twitter followers, etc.
Copyright (c) Danny Brown 2009
- If you have a call centre, enable your contact agents to have Twitter accounts and teach them how to monitor the feeds. Be pro-active at resolving issues, highlighting great experiences, offer special deals for Twitter followers, etc.
- Monitor the buzz around your industry and see what common complaints are arising; why; and be a thought leader at resolving.
Copyright (c) Danny Brown 2009
- If you have a call centre, enable your contact agents to have Twitter accounts and teach them how to monitor the feeds. Be pro-active at resolving issues, highlighting great experiences, offer special deals for Twitter followers, etc.
- Monitor the buzz around your industry and see what common complaints are arising; why; and be a thought leader at resolving.
- Use Twitter as the portal for simple queries and contact the relevant teams on behalf of customer for in-depth queries, escalations and sales.
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
-Use Twitter as your direct mailer equivalent and offer special deals just for Twitter
Copyright (c) Danny Brown 2009
-Use Twitter as your direct mailer equivalent and offer special deals just for Twitter
- Encourage your sales guys to be listening to the conversation on your company and your competitors – there is always an opportunity just waiting for you
Copyright (c) Danny Brown 2009
-Use Twitter as your direct mailer equivalent and offer special deals just for Twitter
- Encourage your sales guys to be listening to the conversation on your company and your competitors – there is always an opportunity just waiting for you
- Your sales guys are “always on”, so if a customer has a question about a product, it can be answered there and then and lead to a quick sale that may not have happened otherwise
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
- Crowdsourcing via Twitter is one of the most effective ways to see if the market is ready for your new product
Copyright (c) Danny Brown 2009
- Crowdsourcing via Twitter is one of the most effective ways to see if the market is ready for your new product
- Companies like IZEA offer sponsored tweets about your product or services
Copyright (c) Danny Brown 2009
- Crowdsourcing via Twitter is one of the most effective ways to see if the market is ready for your new product
- Companies like IZEA offer sponsored tweets about your product or services
- You have instant feedback from your customers on how your new product is seen and can adjust your strategy accordingly
Copyright (c) Danny Brown 2009
- Crowdsourcing via Twitter is one of the most effective ways to see if the market is ready for your new product
- Companies like IZEA offer sponsored tweets about your product or services
- You have instant feedback from your customers on how your new product is seen and can adjust your strategy accordingly
- Instant analytics and ROI which saves money and resources if something isn’t working
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
- Instead of using expensive recruitment agencies, ask for recommendations from Twitter for your new positions
Copyright (c) Danny Brown 2009
-Instead of using expensive recruitment agencies, ask for recommendations from Twitter for your new positions
- See how a potential new employee carries themselves in their digital space to help decide if they’re the right fit for you
Copyright (c) Danny Brown 2009
-Instead of using expensive recruitment agencies, ask for recommendations from Twitter for your new positions
- See how a potential new employee carries themselves in their digital space to help decide if they’re the right fit for you
- Enable employees in different cities and countries to stay in touch easier and cross-promote your business
Copyright (c) Danny Brown 2009
-Instead of using expensive recruitment agencies, ask for recommendations from Twitter for your new positions
- See how a potential new employee carries themselves in their digital space to help decide if they’re the right fit for you
- Enable employees in different cities and countries to stay in touch easier and cross-promote your business
- If one of your clients is looking for someone, your contacts on Twitter could help, and this strengthens the relationship with your client
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
- Every expert knowledge base you’d ever want is on Twitter - take advantage
Copyright (c) Danny Brown 2009
- Every expert knowledge base you’d ever want is on Twitter - take advantage
- Ask a question about your upcoming product and actually tailor to your audience (how many companies do this?)
Copyright (c) Danny Brown 2009
- Every expert knowledge base you’d ever want is on Twitter - take advantage
- Ask a question about your upcoming product and actually tailor to your audience (how many companies do this?)
- Monitor trending topics and how they might apply to your business and build future campaigns from them
Copyright (c) Danny Brown 2009
- Every expert knowledge base you’d ever want is on Twitter - take advantage
- Ask a question about your upcoming product and actually tailor to your audience (how many companies do this?)
- Monitor trending topics and how they might apply to your business and build future campaigns from them
- Discover the sentiment about your brand (and your competitors) and use to your advantage
Copyright (c) Danny Brown 2009
These are just some examples of how Twitter can be used for your business or your client’s business. The
best of it is, you tailor to you and your customer’s needs.
And this stops a…
Copyright (c) Danny Brown 2009
Copyright (c) Danny Brown 2009
Still getting doubts? Just ask your boss or client three
things:
Copyright (c) Danny Brown 2009
1. What offers more value than what your customer is
thinking?
Copyright (c) Danny Brown 2009
2. What offers more value than answering, first time, concerns your customer
base may have?
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3. Most importantly of all, what offers more value than answering these concerns before your
competitors do?
Copyright (c) Danny Brown 2009
Customers like to talk. Businesses like customers. Twitter lets customers and businesses talk with each
other.
Copyright (c) Danny Brown 2009
Customers like to talk. Businesses like customers. Twitter lets customers and businesses talk with each
other.
What are you waiting for?
Copyright (c) Danny Brown 2009
How to Sell Social Media to Your Client or Boss
Episode 1: Twitter – The End