Restaurant ProposalMrs. Warren

Create a Restaurant Concept

Similar to You’re the Boss› Expand on it› Must be food related

Create a restaurant from scratch Your goal

› Sell your concept to investors

Executive Summary Your concept condensed to 1 page or

less. › What kind of restaurant?› What kind of food?

American, Chinese, Mexican, Cupcakes, Coffee?

› Target customers?› Location?› Hours of Operation

Breakfast, lunch dinner?› What is unique about your idea?

IT ALL NEEDS TO

MATCH

“Gentlemen (and Ladies), START YOUR ENGINE!” On The Go food truck is a fast and simple way to get a meal while you’re on the go. Our food truck’s main goal is to provide fast and simple food for busy people traveling, sightseeing, and having fun in ProStartville’s vibrant downtown. The service we provide is fast, entertaining, and has an eye-catching racing theme. Our mobile service can be located at sporting events, corporate events, private parties, and can cater a variety of events.

Our main setting is Downtown ProStartville. Our mobile food truck’s striking colors and racing theme will attract a variety of customers. Our target consumers will be those in the downtown area, attending the various sporting events, museums and theatres, enjoying the nightlife, and doing one of the many other activities in ProStartville. Our medium-sized food truck is fully equipped to serve our customers on the go for lunch and dinner six days a week. The reputation of our food truck will be known through social media outlets and our own On The Go promoters. The truck’s menu has fast, delicious, appealing, and affordable food for our customers that are on the go. After placing their order, customers watch their food being prepared through a large glass window on the side of the truck as it is headed for the “finish line”.

Interior and Exterior

Interior (Front of the House and Back of the House)› Floor Plan

Dining Room and Kitchen› Color Scheme

Exterior › Store front› Color Scheme

Logo

KITC

HEN Kitchen and Dining Room

EX

TER

IOR Food Truck

Exterior of Restaurant

LOGOS

Menu

9 items that represent your menu AND restaurant concept› Ex. 2 appetizer, 3 entrée, 3 dessert, 2

drinks› NO ALCOHOL› Name, price, and description of items

Design a menu

Marketing

How do you let customer’s know about your restaurant (Pick 2-show an example and a brief description how that is going to work for your restaurant and bring customers in.)› Social Media› Flyers › Coupons› Business Cards› TV *expensive› Ads in newspaper

Marketing TacticsThe two main marketing tactics for On The Go food truck focuses on our

social media and our own On The Go promoters. Social media is one way to get our reputation as a food truck out to the people of ProStartville. We can be viewed on Twitter, Yelp, and Facebook. Our promoter’s job is to update our information on the web, pass out flyers, and pass out business cards within ProStartville.

Social media is a great tactic that can be used to get our reputation out to a large population of people. This includes the three social networks listed above plus our own On The Go website. With this tactic, we would be able to update our customers with information regarding any menu updates, deals or discounts, our next location, or any other important things that they need to know, and we will also answer any questions our customers have. With all of our online marketing, we have no need for a budget since the websites are all free.

Our second tactic of marketing is our promoter. Our promoter is also the owner and manager of the truck. Having the owner/manager do the promoting, instead of hiring a different person to do that, takes away the need to pay another employee. The promoter handles all of the online marketing updates to keep our customers informed of anything and everything they want to know. He would also reach individuals at sporting events, the open air market, and the RiverWalk. The extra budget would be for the flyers and business cards that will be passed out. The price for about five hundred cards and flyers plus the ink for printing is about $18 which is a good price for advertising our truck.

Be Creative and have fun!

DUE: 05/31/13• No Exceptions!• No Late Work after this date!• 10 Extra Credit Points for turning in

a completed proposal 5/30 or before!• 100 pts. Possible (+110)

• 70% Content• 30% Execution

• Neatly done• Typed

• See RubricSee Mrs. W’s Webpage

Exceptional (90- 100%) Admirable (80– 89%) Acceptable (70– 79%) Amateur (under 69%)

Organization Extremely well organized; logical format that was easy to follow; flowed smoothly from one idea to another and cleverly conveyed; the organization enhanced the effectiveness of the project.The entire proposal was typed

Presented in a thoughtful manner; there were signs of organization and most transitions were easy to follow, but at times ideas were unclear. Most of the proposal was typed

Somewhat organized; ideas were not presented coherently and transitions were not always smooth, which at times distracted the audience. A small portion of the proposal was typed

Choppy and confusing; format was difficult to follow transitions of ideas were abrupt and seriously distracted the audience. None of the proposal was typed

Content Accuracy

Completely accurate; all components were precise and explicit and matched

Mostly accurate; a few inconsistencies or errors in information and restaurant concept

Somewhat accurate; more than a few inconsistencies or errors in information and concept

Completely inaccurate; the facts in this project were misleading to the audience and the concept did not match

Research Went above and beyond to research information; solicited material in addition to what was provided; brought in personal ideas and information to enhance project; and utilized variety of resources to make project effective

Did a very good job of researching; utilized materials provided to their full potential; solicited adequate resources to enhance project; at time took the initiative to find information outside of school.

Used the material provided in an acceptable manner, but did not consult any additional resources

Did not utilize resources effectively; did little or no fact gathering on the topic

Creativity Was extremely clever and presented with originality; a unique approach that truly enhanced the project

Was clever at times; thoughtfully and uniquely presented

Added a few original touches to enhance the project but did not incorporate them throughout

Little creative energy used during this project; was bland, predictable, and lacked “zip”