How to Make Money Blogging on the Social Web

“Turning your hobby, passion and knowledge into cash”

Challenge 1: Humans are Slow to Change but Technology is Changing FastTo reach 50 million users

– Radio took 38 years– TV took 13 years– Internet took 4 years– iPod took 3 years– Facebook added over 200 million users in less than 12 months!

Challenge 2: We still think local not global

Challenge 3: Getting Found in a Universe of 500 million+ Websites

Challenge 4: Starting

Why should you start?

1. Your brand awareness will grow2. Open doors to global opportunities3. Create business networking opportunities4. Position you and your brand as a thought leader and expert5. Rank higher in search engines6. Learn a lot about your business and yourself7. Build an online asset that doesn’t sleep8. Grow as an individual and as a business9. Provide lifestyle freedom10.Gain access to free crowd sourced marketing

The Opportunities

Monetization Models

1. Advertising

Mashable

2. Sponsorship

Australian Business Women’s Network

3.Webinars and Seminars

Social Media Examiner

4. Speaking

Guy Kawasaki

5. Books

Tim Ferriss

6. Affiliate

Brendon Burchard

7. Consulting

Mark Schaefer

8. Online courses

Amy Porterfield

9. eBooks

Darren Rowse

10. Paid Membership

Timothy Sykes

11. Sell products

Wine TV – Gary Vaynerchuk

2 Types of Revenue

Active: Paid for time

• Consulting• Speaking• Workshops• Webinars and Seminars

Passive: Paid for your knowledge

• eBooks• Online courses• Selling products online• Paid membership• Affiliate• Sponsorship• Advertising

The Steps to Success

The Framework for Success

Step 1: Focus

The Framework for Success

Step 2: Memorable branding

The Framework for Success

Step 3: Select a platform

The Framework for Success

Step 4: Design

The Framework for Success

Step 5: Hosting

The Framework for Success

Step 6: Create and Package Your Content

The Framework for Success

Step 7: Grow your social networks

The Framework for Success

Step 8: Optimise for search engines

The Framework for Success

Step 9: Network and build promotional partnerships

The Framework for Success

Step 10: Build your email list

Takeaways

1. Focus

2. Start

3. Publish

4. Grow your networks

5. Package your knowledge

6. Market & Promote

Be Persistent!

“Nothing in the world can take the place of persistence. Talent will not,…Genius will not,

Education will not; the world is full of educated derelicts…… Persistence and determination

alone are omnipotent”

Calvin Coolidge - US President

Twitter: @JeffBullas