Welcome To Our Session!

How to Leverage Facebook Advertising to Grow Your Business

• Nathan Smith@CoffeeNate

• Shannon Vogel@TheBeScene

• Ashley Coombe@AshleyBCoombe

Session slides link just tweeted by @CoffeeNate

Remember this tool?

Facebook ads don’t work!

To ensure that your Facebook ads don’t work…

– Start without a strategy

– Don’t use meaningful targeting

– Use the “Boost” and “Page Promote” buttons

– Drive clicks to a website that doesn’t convert ora Facebook page that doesn’t create desirable content.

Ad Types: Page Post Engagement

• Boost your posts• Increase likes• Increase Comments• Increase Shares• Increase Video Plays• Increase Photo Views

Ad Types: Boost Post

Ad Types: Increase Page Likes

Ad Types: Clicks to website

Ad Types: Website Conversions

Conversion Tracking Pixels

Ad Types: App Installs

Ad Types: App Engagement

Ad Types: Event Responses

Ad Types: Offer Claims

Ad Types: Video Views

Ad Locations

Ad locations: News feed | Desktop

Ad locations: Mobile

Mobile Monthly Active Users

Mobile Only Monthly Active Users

Ad locations: Sidebar

Quick HitsCreate sales funnels with your Facebook ads, by targeting the Website Custom Audience list. Get creative with WCA rules.

Expand your reach with “Lookalike Audiences”

Using Facebook’s automatic bid is actually effective

You can target only your ‘fans’ (found in connections)

Note that the most options are available to US accounts.

Target Fans of Highly Active PagesNot Folgers…

174 “Likes”

Organic Reach is NOT Dead

Mystical Keys to Organic Reach

“People want to see posts that are educational, entertaining, and evoke emotion.

They don’t care about how great you think you are.”

Use FB ads to Grow Your List

• Create a landing page or custom app/tab to host your opt-in form

• Offer users a checklist, eBook, guide, coupon, relevant giveaway, etc.

• Create an ad to drive targeted traffic to it

Understanding Facebook Ad Reports

• Creating custom reports that are relative to your objectives is simple

• Schedule reports

See who makesup your audience.

Segment by anycategory found in ad creation

Ability to createan ad from thetool, using that audience

AudienceInsightsTool

Why Power Editor?

Why Power Editor?

- Every new ad tool is first made available through PE.

- More targeting options

- Increased control of campaigns

- Bulk Editing of Ads

- Ability to create unpublished page posts as ads only

Time for Q & AHow can we help you?

How to Leverage Facebook Advertising to Grow Your Business

• Nathan Smith@CoffeeNate

• Shannon Vogel@TheBeScene

• Ashley Coombe@AshleyBCoombe

Session slides link tweeted by @CoffeeNate