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Best Practices for Using Video on Social Mediawww.SOCIALVENTION.com

#SocialVention@CindyWMorrison

www.SOCIALVENTION.com

Then

Pre-Internet Marketing

Uninformed InterruptionPre-Internet Buyers

Todays Landscape

Thousands of Messages!

15,000+ Radio Stations

2,000 TV Stations

Todays Buyers

Well Informed!

Dodging Interruptions

DVRCaller IDDo Not Call ListSmart PhonesInternet

What Works Now?

PermissionVsInterruption

Interrupt vs Attract

Methodology

Building TrustBeing LovedNot IgnoredOutsmartingNOTOutspending

Todays customer doesnt buy what you SELL...They buy who you ARE!

VIDEO!

HOPE is *NOT* a strategy!

Content is KING

Todays Strategic Agenda

~ Set Up for Success

~ Diagram of a Good Video

~ Taking Advantage of Social Media Platforms

Set Up For Success

Mobile Video

Diagram of a Video

~ Start Strong~ Donut~ 1-3 Points~ WIIFM~ Be YOU ~ Produce Content Youd Want To Share~ Call-To-Action

Start Strong

Donut

1-3 Points

Diagram of a Video

~ WIIFM

~ Be YOU

~ Produce Content Youd Want To Share

~ Call-To-Action

Facebook ~ Family ReunionTwitter ~ Cocktail PartyLinkedIn ~ Board RoomPinterest ~ Bulletin BoardInstagram ~ Viral PolaroidSnapchat ~ Viral Diary YouTube ~ Bite-Size TV

Facebook Videos

~ Post Natively ~ Less than 21 seconds in top 25%

~ Use tags and hashtags ~ Energy

~ FOMO

Facebook Video Ads

Facebook Live

Facebook Live Stats

~ Watch Live Video 3 Times Longer ~ Video 135% More Organic Reach

~ FB Generates 8 Billion Views ~ Helps Generate an Audience

~ Breaks the Rules of Video Length

Facebook Live Tips

~ Know What Issues Can Arise ~ Turn Off Overhead Music

~ WIIFM ~ Mix It Up Length & Topics

~ Create a Conversation

29

Case Study

Facebook Live Results

~ 10,000 Views ~ 100 Shares

~ Double Auction $ ~ Great PR

~ Embed?

Twitter Video

~ 30 Seconds

~ Partner with Influence

~ Showcase a Product ~ Keep Mobile in Mind

~ Create a Call-To-Action

Twitter Live

FBL & Periscope Ideas

~ Showcase Events ~ Cover Breaking News

~ Behind The Scenes Look

Instagram Videos

~ Behind the Scenes Content

~ Humanize Your Brand

~ Showcase the Buying / Product Experience

SnapChat Videos ~ FOMO

~ Go Vertical

~ Be Brief!

~On The Fly

Vine Videos ~ 8 Seconds!

~ Show How To Do Something

~ Continuing the Story

~ Stop Motion

~ 1 out of 2 on the Internet

~ 2nd Most Search Website after Google

~ 4 Billion Hours Watched EACH MONTH

If YouTube were a country... It would be the THIRD LARGEST after China & India

~ Solve a problem

~ FAQs

~ Employee milestones

~ Legacy

~ Charity causes

~ Customer desires

Forgetting Millennials

~ Dont Underestimate Social Media & Video

~ Get Vocal About Your Biz Culture

~ Keep Your Message Fresh

~ Highlight a Cause

Show Work/Life Balance & CultureListen!

Stop Pitching!

Great Content & Video Attracts PotentialClients

For more Social Media training and support, visit http://www.SOCIALVENTION.com.

Facebook.com/CindyWMorrisonFacebook.com/SocialVentionTwitter - @CindyWMorrisonInstagram - @CindyWMorrisonYouTube.com/CindyWMorrison