Post on 13-Jan-2015
description
HOW TO GROW YOUR BUSINESS THROUGH SOCIAL MEDIA – The Power
of Facebook and Video
HRAI TORONTO CHAPTEROctober 30, 2012
Underlying Costs are Minimal •Software applications are
free, or at most, inexpensive
• New social tech tasks can be distributed to current staff and teams
• Employees will create part of the value on their own time
• Scalability is irrelevant to costs
• Return on Investment is easily measurable
NEW GENERATION
FACEBOOK DEMOGRAPHICS
Fastest Growing
Demographics: Females 55+ years
25 – 54
Almost 70%
Say It Isn’t So…..
FACEBOOK FOR BUSINESS
950 million users worldwide
1 in 4 of all Page Views on the Internet are on a Facebook Page
1 in 8 minutes spent on the Internet is on Facebook
LEAD GENERATION
$$ VALUE OF FACEBOOK FAN
FACEBOOK PAGE – “MUST HAVES”
Identify your brand and be creative!Choose engaging cover photo and profile photosAdd milestones and key aspects of the businessPost at least 3-4 times weekly for engagementRespond to messages quickly and thoroughlyHighlight key updatesClaim vanity URL – www.facebook.com/username
“MUST HAVES” CONT’DBe succinct!Be Community-MindedOptimal time to postUse Questions and PollsPost Video/Photos (Hint: 100-120% increased
engagement than with regular posts)“Like Us” to receive a discount couponReview Your InsightsUse Facebook Ads
FACEBOOK CONTESTS
FACEBOOK ADVERTISING Spending on
Facebook ads increased 93% in 2011 vs 2010
Identify your audience Understand target options Good images Strong call-to-action Set objective & budget Set up multiple ads – test,
test, test! Facebook Ad Exchange
MEASUREMENTSimilar to Google Analytics for a website, Facebook has its own analytic data
FACEBOOK INSIGHTS:
# of new likes # of Fans engaging with your Page Percentage of active/non-active users How many “Likes” received over a period of
time Review comments # of Unsubscribes
IF IT’S WORTH DOING, IT’S WORTH MEASURING!
AND THE ANSWER IS.....
72 hours every minute!
THE QUESTION IS.....
WHY VIDEO?
• A well optimized video makes your company 53x more likely to be on the 1st page of Google
• 24/7 Salesperson• 72 hours of new video
content is added to YouTube every minute
• YouTube is the world’s second largest search engine
ONLINE VIDEO VIEWERS
According to comScore, the age of online video viewers in Canada was fairly evenly distributed in Q4 of 2011, with five of the six age brackets falling between 17%-19%
The most online videos viewers in Canada were between the ages of 2-18 or over 55 (both 19%)
Surprisingly, the age bracket with the fewest online video viewers was 18-24
VIDEO MAGNIFIES...
• Presentations• Training• Product launches• Contests• Events• Interviews with Experts• Blogs• Testimonials
EMAIL MARKETING
Engaging with video has been proven to extend the amount of time viewers spend reading your emails (not to mention increasing the response rate).
Offer Valuable Content, Not a Sales Pitch
RANK QUICKLY IN SEARCH ENGINES
Blended Search: The practice in which search engines display videos, images, news stories, maps and other types of results alongside their standard website search results
Optimizing video content to take advantage of “blended search” is one of the quickest and easiest ways to get a Page 1 ranking on Google
SYNDICATING OF VIDEO
Syndication places video on multiple video sites
Videos appear more and more often in search results
Videos rank multiple times for keywords
Send more referral traffic to your site.
CREATE YOUR OWN YOUTUBE CHANNEL
YouTube channels archive all of your videos for users to be able to watch
Customize the look and feel of your channel to be unique and representative of your business and brand
YOUTUBE CHANNEL
ANALYSIS – YOUTUBE INSIGHTS
FREE toolDemographics# ViewsGeographic popularityComparison of all
videosDownload reports
VIDEO “A-B-C’S”
Aim for Authentic, Actionable Content Be professional BUT be yourself Stay focused – short and sweet! Particular focus to the first 10 seconds Add Video to Your Facebook Page Upload Video to YouTube and Third Party
Video Sites Optimize Video for Google Search
CHRIS APPLETONcappleton@wsiwbapplications.com
www.wsiwebapplications.com
http://wsiwebapplications.com/_blog/Our_Blog/
http://ca.linkedin.com/in/cappleton
http://www.facebook.com/wsisocial
http://twitter.com/cmappleton