2GAMIFY THE RECRUITMENT PROCESS

HOW TO

PART

“VIDEO GAMES ARE THE DOMINANT

ENTERTAINMENT FORM OF OUR TIME BECAUSE THEY ARE POWERFUL

TOOLS FOR MOTIVATING BEHAVIOUR.”

WHY GAMIFICATION?

#1Feedback

Feedback and progress reporting is a critical factor in the long term success of the employee referral network. Employees participating in referral networks need instant online access to feedback and progress reports in the same way as gamers get instant feedback which is always current and one click away.

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#2Habit

Games become habit forming. Players come back at regular intervals for a number of reasons. Part of this is familiarity with the game environment, part is a sense of loyalty and belonging to the game. The same can be applied to your employee referral program.

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When you sign up for a new game, hints, tips and online guides are never far away. When a player needs help it is accessible and instant, and if there is a problem with the platform, support is available in live chat or via email. When individuals view jobs or requests for employee referrals, a similar level of help and support should be available.

#3Online Guides

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#4Competition

People like to compete, and they battle to get to the top of leaderboards whilst competing against friends and opponents alike. In any game, the rules, scoring and reward are transparent from the start. Players know how to compete and how to progress, and this drives them to make extra effort. When it comes to employee referrals, recruiting and content, the same applies which ultimately drives contribution.

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• ≥#5Mobility

The games industry was one of the first sectors to recognize the potential offered by smart phone technology. Mobile is a key factor in developing your social referral networks and encouraging employee referral participation. Because mobile activity is out of normal working hours, it is important to plan an ease of use and operation strategy.