1GAMIFY THE RECRUITMENT PROCESS

HOW TO

PART

Recruiting, is a game. There are a collection of players (hiring companies), competing for the same reward - the best talent. The best ‘players’ win the best prizes, but it takes time and effort, and there is a lot we can learn and apply from games

GAMIFICATION

PART 1Creating a Community

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Games are built on communities of players; individuals brought together by a shared interest in the game. Players group together formally and informally to complete tasks and challenges together or to compete against each other.

Whilst competition features highly in gaming, so too does collaboration. Gamers share tips, workarounds and advice with new players in forums, chat rooms, YouTube and all over the web, as well as in person. The advent of the Internet has allowed traditional communities to flourish and broaden, encompassing many new groups of individuals from around the world.

PART 2Creating a Community

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Consider the benefit of applying similar principles to recruiting, with an employee community connected by the shared interest of supporting the business. The opportunity people have to contribute, the more likely they will take part.

When we talk about employee referrals, we usually apply the term program. This indicates something temporary. Whilst it might sound like semantics, changing the name to community has a significant impact. It provides a central channel that enables all of the members of the community to be able to communicate internally on a one to one level and externally to spread the message.

PART 1Reward and Recognition

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Game design is built around giving players instant feedback on their progress, instant recognition and instant reward. The rules of the game are transparent, and when a player completes a task or a challenge, the recognition is instant and in real time.

PART 2•≥

Reward and Recognition Taking the methodology of games, the following rules can be applied to referral systems: !» Reward the referral because that is the behavior you want to encourage !» Reward instantly without over qualification. Make a referral, get the reward, regardless of the history of the candidate !

» Track the referral from source with no need for further claims, justification or process !» Make the qualification rules simple, transparent and clear before employees are invited to take part, with any changes to rules or processes being clearly communicated to everyone !» Replace the need for resumes with social profiles and one click link submissions

PART 3Reward and Recognition

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