How To Do A Marketing Makeover Laura Posey
Chief Instigator, Dancing Elephants
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The Five
M’s • Motivation
• Market
• Message
• Methods
• Marriage
Motivation
• Vision
• Goals
Vision
• Clarity
• Pictures
• Stories
Market
• Biggest
• Fastest
• Best Fit
• Most Fun
Specialist vs.
Generalist Focus = Success
Message
• Language
• Personality Type
• Opportunity Seeking
vs Consequence
Avoiding
Opportunity Seekers vs.
Consequence Avoiders
Methods
• Market-focused
• Pick 5
• Test, test, test
Methods
Direct Mail
Flyers
Calls
Email
Websites
Word of Mouth
Advertising
Social Media
Marriage
• Conversion
• Referrals
• Repeat Business
Questions
Convert
• Personal
• Company
• Wants
Gift
Free report on
Personality Types and
Motivation Styles
Complete text (200 pages)
Complete workbook (60p)
Samples and “steal it” copy
All on MP3 also
Marketing and Sales
All via immediate download
Retail $397
For Jigsaw
customers
Only $147
Webinar Special
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