Eddie Leeeddie@ciph.biz

http://www.ciph.biz

• Age of 30, with 2 kids, 1 career, few identities, and a technopreneur like you

• Been to Preseed evaluation pitching for 7 times, approval pitching for 2 times, 2 times resubmission experiences

• Learn from ‘Unsuccessful experiences’ of myself, and I’m not failed yet, cause I will continue to submit my ideas – as long as there is Preseed on-going…

• Nice and relevant picture talks better • Fonts matter• Color scheme matter • And after all, all above does not matter if your

presentation skill is great, and your product is solid, and your marketing skill is great

• Else, use the above matters to add values • And tell a good story with the aid from your

slides

• Introduction of the team • Issues and problems that cause the pain, real

pain! Don’t build your solution to find problem

• Your solution to fix the problem • Your profit and benefit to offer this solution • The technology know-how

• What you deliver in 12 months period • Why people buy your product, and how?• Your secret of stickiness effect or competitive

analysis • Your sales forecast and financial • Q&A session

• Put a picture that best describe your business

• Start your pitch by link this picture to tell out your business intent in less than 15 words.

• Craft your 10 sec. elevator pitch, tell out the most important catch of your business to the audience

• List down the core members name, experience, and role they played

• Use 5 to 10 sec to summarize the skill and experience of key members

• This is to get them have some confident on your team after hearing your elevator pitch in previous slide

• Simple, strong and bold words of the issues• Magnify the issues using relevant picture • Tell your story of the issue or problem, best if

you can describe it until the evaluator can feel your pain like they feel theirs.. Blood and soul

• The ah-hah slide• Give them quick fix to the

problem by finishing your story continue from previous slide

• Remember, gain their interest, make them believe!

• Share with them how you can save the world while making your millions

• If you have some pre-enrolled customers, share with them who they are, this make them believe on your product

• Tell them your costing too, if you have, this give your extra points to show you did your homework

• Share with them what your secret recipe to cook this special product

• Tell them what IP you going to generate • Technologies play an important part in

Preseed Evaluation, sell your technologies too

• What you commit to deliver for the 12 months Preseed period

• When come to this slide you are at the preparation of the next slide, give your opening story how you going to sell after you complete in this slide

• Your marketing strategies, how you sell to your first potential client, how you let the public know your product, and what strategies you use to penetrate existing market

• It is very important that you have to ‘SHOW ME THE MONEY’

• Again, prepare your story that link best to their current living. If they are convince to buy from you, you are close to success already

• Continue to share with them how you are different from other competitors on the street

• Share with them your stickiness magic that can glue your customers’ loyalty

• Plug your sales forecast that reasonably convince them you can make this numbers

• Share with them your Y1 and Y2 operating expenses, focus on how you can rationalize your spending on marketing able to create the effect you promise in your S&M previously .. Sales and marketing

• Do a summary pitch in this session to close your presentation. This is important for you to again tell them the current pain, and sell them how your solution fix their pain.

• You can contact me @ eddie@ciph.biz if you have further questions

• Feel free to talk to a ‘unsuccessful experienced people’ like me to find out the real-life stories from the past 10 presentation pitches I went for …

• Feel free to also visit my site at http://www.ciph.biz to know my latest update