Post on 22-Jan-2018
How to Grow and Engage a Loyal
FollowingON PINTEREST
JEFF SIEH
PRESENTED BY
MANLYPINTERESTTIPS.COM
4 “C’S” to build your audience
ON PINTEREST
CREATIVITY
1
CONSISTENCY
2
COLLABORATION
3
CROSS-PROMOTION
4
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MANLYPINTERESTTIPS.COM
MY STORY…
JUNE 14TH, 2013
EPSISODE 125
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MANLYPINTERESTTIPS.COM
MANLYPINTERESTTIPS.COM
OUTSTANDING IN THEIR FIELD
MANLYPINTERESTTIPS.COM
Creativity
MANLYPINTERESTTIPS.COM
“GREAT CONTENT IS JUST THE PRICE OF SITTING AT THE TABLE.”
- MARK SCHAEFER
MANLYPINTERESTTIPS.COM
“EXCELLENT VISUAL MARKETING IS WHAT GETS YOU INVITED BACK TO DINNER.”
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MADLEMMINGS.COM
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MANLYPINTERESTTIPS.COM
MANLYPINTERESTTIPS.COM
SIMILARITIES
Have a consistent look and feel
Fonts are consistent
Many use a style guide
Text is easy to read on mobile
WHAT WORKS?
MANLYPINTERESTTIPS.COM
LOOK AT MAGAZINES
HOW TO STAND OUT
USE CUSTOM FILTERS
HIRE A DESIGNER
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CHOOSING THE RIGHT IMAGE
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FREE & PAID IMAGES RESOURCES
FREE PAID
PEXELS.COM 123RF.COM
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next StepsWHAT IN THE WORLD DO I DO NOW?
WHAT STYLE OF VISUALS APPEAL TO YOU?
CONSISTENCY
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MANLYPINTERESTTIPS.COM
WHEN’S THE BEST TIME TO PIN?
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MY PIN SCHEDULE
Pin once in the morning
Pin again in the evening
Schedule pins to be pinned throughout the day
DAILY
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AHALOGY 2015 STUDY
HOW MANY PINS PER DAY?
Varies on marketing goals
Recommend 15 - 30 per day.
Men are one of Pinterest’s fastest growing demographics, having increased 120% in the past year.
MANLYPINTERESTTIPS.COM
CONTENT I PIN
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SCHEDULING TOOLS
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TAILWIND SCHEDULER
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BEST TIME TO PIN
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INTERVAL PINNING
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next StepsWHAT IN THE WORLD DO I DO NOW?
HONESTLY - WHAT TYPE OF SCHEDULE CAN YOU HANDLE FOR RESULTS YOU WANT?
COLLABORATION
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IMPORTANCE OF TEAMWORK
DEVELOPING MY BRAND
MY LOGO
MANLYPINTERESTTIPS.COM
IMPORTANCE OF COLLABORATION
VS
MANLYPINTERESTTIPS.COM
PARTNERSHIPS
Don’t think competitors - think collaborators
Pin their images
Thank them on Pinterest
Build relationships on other platforms as well
CREATIVE COHORTS
MANLYPINTERESTTIPS.COM
next StepsWHAT IN THE WORLD DO I DO NOW?
WHO IS IN YOUR NETWORK THAT YOU CAN PARTNER WITH?
WHO DO YOU WANT TO BE IN THAT NETWORK?
cross-promotion
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PIN OF THE DAY
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PIN IT FOR LATER
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NEW PLACE PINS
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VIDEO
OTHER CONTENT TO PIN
SOUNDCLOUD FILES
ANIMATED GIFS
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next StepsWHAT IN THE WORLD DO I DO NOW?
DO YOU HAVE CONTENT YOU CAN PIN THAT YOU HAVEN’T THOUGHT ABOUT BEFORE?
THANK YOUFOR YOUR ATTENTION.
MANLY PINTEREST TIPS
WWW.MANLYPINTERESTTIPS.COM/TACKLEBOX