BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS,...

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BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS, BUILDING AN AUDIENCE AND CREATING INCOME

Transcript of BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS,...

BLOGGING 101: BUILD YOUR AUDIENCE, BUILD YOUR BUSINESS

AN ENTREPRENEURS GUIDE TO SHARING THOUGHTS, BUILDING AN AUDIENCE AND CREATING INCOME 

THE DEATH OF A BLOG

The Uninformed BloggerThe Uninformed Blogger

Dead Blog

Dead Blog

Dead Blog

-Does not know intended audience-Does not know audience needs-Passionate at 1st, then fizzles out-Can’t effectively connect to audience

AGENDA (PART 1: BLOGGING AS A BIZ)

1. My Background2. Kids Worthy of Emulation3. Your Great Biz Ideas: Can Blogging

Help?4. Know the Why:

Is Blogging Really for You?5. Pleasure or Business?6. Pathways to Building An Audience

AGENDA (PART 2: BUILDING AN AUDIENCE)

1. Choosing a Niche2. Building An Audience 3. Solving Their Problems4. Money-Making Techniques5. Getting in the Way of

Traffic: Keyword Research & Analysis

6.6. Quiz & Prizes!!!Quiz & Prizes!!!7. Q&A

KID ENTREPRENEURS: WORTHY OF EMULATIONChauncey Holloman:Ages 9-11: sold candy door-to-doorAge 15: youngest winner of Business Plan CompetitionAge 19: Arkansas SBA Young Entrepeneur of the YearNow Designer and CEO of OfficialHarlemLyrics.com

Farrah Gray:Age 6: Sold lotion door-2-doorAge 13: Started Farr-Out FoodsAge 14: $1.5 MM sales revenue

Leanna Archer:Ages 9: started natural hair care bizAge 12: 6-figure sales revenue / 8 employeesLeannasHair.com

YOUR GREAT

BIZ IDEAS!

NOW IT’S YOUR TURN

PART I: BLOGGING BASICS

IS BLOGGING REALLY FOR YOU?Pluses: Immediate Communication

Broad Audience Reach Local, National, Global Exposure

Available Tools / Resources Technology Well Developed

Exposure as a Writer

Lead to Other Writing Jobs

Considerations:

Time Commitment Must Enjoy Writing Topic Passion w/Education Investment Keep Up with Technology Audience Building Time Day Job/School Impacts

PLEASURE OR BUSINESS?

Pleasure

• Sharing your thoughts with friends,family, like-minded

• Keeping in touch• Personal Reflections • Social Interactions

 

BusinessBusiness• Income generation (part-time/full-time)Income generation (part-time/full-time)• Connection to existing brick & mortar Connection to existing brick & mortar

business(es)business(es)• Building Clientele for new businessesBuilding Clientele for new businesses• Promoting Products/ServicesPromoting Products/Services

Build Audience

Give 1st:Law of

Reciprocity

PATHWAYS TO BUILDING AUDIENCE

Know the Why:

Sustainability

Monetize: Products / Services

Then & only thenResearch: Solve a

Problem; Entertain

Target & Understand

Your Audience

PART II

GETTING DOWN TO BIZ-NESS

CHOOSING A NICHE?• The Big 7:

personal finance, self-improvement, parenting, social media, business, news, and gadgets

• Personal Interests

• Other's High Demand Interests 

• Hobbies

• Technical Expertise

• Professions

GET TO KNOW YOUR AUDIENCE

1. Find Out Their Hang Outs

2. Hang Around Them

3. Visit Subject Matter Forums/FBs/Twitter

4. Interact & Participate

5. Start Conversations

6. Find Other Bloggers in Your Niche

7. Get Their Advice

8. Read Their Comments

SOLVE THEIR PROBLEMS

What Keeps Your Readers up at Night?What Keeps Your Readers up at Night?

Blog Post Titles:

How Safe Is Your [Blank] from [Threat]

7 Warning Signs That [Blank]

The Shocking Truth About [Blank]

The Great [Blank] Hoax

13 Things Your [Trusted Source] Won’t Tell You About [Blank]

5 Little Known Facts That Could Effect Your [Blank]

Jon Morrow: 52 Headline Hacks

LAW OF RECIPROCITY

1) to give and take mutually

2) to return in kind or DEGREE <reciprocate a compliment gracefully>

MONEY-MAKING TECHNIQUESGuest Blogging

Google AdSense Affiliate Marketing

Referrals

Public Speaking

Consulting

Writing for Other Blogs, Trade Journals

Info Products – eBooks, POD Books, Traditional Publishing, Courses

GETTING IN THE WAY OF TRAFFIC:

 

http://www.copyblogger.com/landing-pages/

Traffic from:

Being Promoted

Pay-per-Click Search Marketing Campaign

Banner Ad to Target Audience

Email Link from eNewsletter promoting product or service

Blog post or side bar prompting opt-in action

Build Audience

Give 1st:Law of

Reciprocity

PATHWAYS TO BUILDING AUDIENCE

Know the Why:

Sustainability

Monetize: Products / Services

Then & only thenResearch: Solve a

Problem; Entertain

Target & Understand

Your Audience

FREE COPY OF PRESENTATION AT…

1. What is the 1st Building Block For Blogging Success?2. Name 3 Ways You Can Get To Know Your Audience?3. Define the “Law of Reciprocity”.4. How do you determine what your audience needs?5. Name 3 Famous Kid Entrepreneurs.6. Name 2 ways you can sustain your blogging efforts?7. What is the name of Mrs. McLeod’s Blog?8. What is her email address?

YOU: THE INFORMED BLOGGER

1. Passionate About Your Blog Topic2. Seek Mentors for Help3. Know Your Audience4. Connect With Your Audience5. Solve Their Problems6. Get Professional Help When Needed7. Educate Yourself About Your Craft8. Use the Law of Reciprocity9. Give into the Blogosphere

BONUS MATERIALS

IMPORTANT BLOGGING LINKS AND REFERENCES

USEFUL BLOGGING LINKS

• http://Copyblogger.com• http://Problogger.net• http://ZenHabits.com• http://IttyBiz.com• http://Chrisg.com• http://WeBlogBetter.com• http://GetRichSlowly.com• http://www.problogger.net/31dbbb-workbook/• http://BrazenCareerist.com/• http://boostblogtraffic.com/blog-topic/• http://boostblogtraffic.com/more-comments/• http://money.cnn.com/galleries/2011/smallbusiness/1105/gal

lery.kid_entrepreneurs/index.html

BOOKS YOU MUST HAVE IN YOUR LIBRARY

Public Speaking Blogging Help

Inspiration

DOMAIN NAME CHOICE

Easy to Spell

Easy to Remember

Catchy Phrase

15 Letters Max

BUILD PRESENCE: SOCIAL MEDIA / RSS

Facebook

Twitter

 

RSS

Squidoo

Technorati

HubPages

SUCCESSFUL BLOG WRITING

Consistent

Well-Written

Frequent

Proper Use of White Space

Links to Multiple Pages in Your Site

Allow Exclusive Use of Some of Your Content

PARTNERSHIPS

Residual Relationships

Joint Ventures

Blog Networks

Venture Capitalists 

Other Bloggers with Similar Niches/Interests