Best  Practices  to  Build  and  Engage  Your  Email  Audience

Ireneusz  Klimczak,  Content  Marketing  Expert  GetResponse

Irek Klimczak Content Marketing Expert iklimczak@getresponse.com

Building your email list

What is a good list?

9

Provide an incentive

17Email marketing funnel

CONTENT MAPPING PROCESS For Lead Nurturing Strategy + Content Inventory

IDENTIFY Personas; define

concerns, drivers, role,

etc.

QUESTIONSWhat ?'s do

your persona's ask at each

stage of their buying process?

ANSWERSAnswer the

questions your personas ask.

AUDITAudit content to determine what's good /

bad & answers ????'sBE CRITICAL

MAPMap content

available to the questions that content can

answer.

IDENTIFYHoles. Ask,

where are we missing

content?

CREATEContent to fill in the HOLES!!

1 2 3 4 5 6 7

27Customer loyalty strategy

It costs 5 - 10 times more to acquire new customers

Current customer spends 67% more than a new one

What is a good loyalty program about?

Thanks!