8 Launch Hacks for Your Startup to Build a Huge Audience

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presents:

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Hosted by: Josh Ledgard, Co-Founder of KickoffLabs and Marketing Expert

He’s the guy who’s directly responsible for at least half of our customers 4 million+ leads

www.kickofflabs.com



“...it's more important to serve a customer than it is to build a product. Remember: you're here to solve a problem...”

-Dharmesh Shah, HubSpot CTO and founder

www.kickofflabs.com 8 Hacks for Building Your Audience



#1 - Hack validation




Hack validation

- Copy - Price - Incentive - Landing Page




#2 - Hack the incentive




Hack the incentive

- Relevant - Offers Free Value - Immediate - Simple




#3 - Hack the big boys




Hack the big boys

- Find them - Cultivate relationships - Be a guide - I did it for KickoffLabs




#4 - Hack someone else’s tribe




Hack someone else’s tribe

- Spec out the competition - Engage their customers - Look through support forums - Predict opportunities & trends




#5 - Hack virality




Hack virality

- Be realistic - Personalize it - Just ask - Focus on 3




#6 - Hack scarcity and urgency




Hack scarcity and urgency

- Create an illusion - Put up a wall - Gamify your launch - Join now or lose out




#7 - Hack social insights




Hack social insights

- Learn more - Get more personal - Ask for less - Refine your copy




#8 - Hack pre/post-launch




Hack pre/post-launch

- Kept in the loop - Get Feedback - Slow launch - Deliver the goods




Bonus hacks




Bonus hacks

- *easy hack: Change your CTA text - Optimize your ads - Submit your launch - Launch soon




“The best launch is if you have a product that other people like using so much that they tell other people about it.”

-Robert Scoble, tech evangelist




8 Hacks for Building Your Audience

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8 Launch Hacks for Your Startup to Build a Huge Audience

Small Business & Entrepreneurship

Transcript of 8 Launch Hacks for Your Startup to Build a Huge Audience