How to Build and Promote Your Personal Brand

73% Recruiters Research Candidates Online

90% Consumers Trust Recommendations From Others

100% of YOU have a Personal or organisation reputation to protect

Your Personal Brand

Your Reputation

Your Trustworthiness

It’s All About You

NOT

Unique

Promise

Value

Constant

Consistent

Clear

A strong personal brand is:

Activity – Developing Your Personal Brand

• What would you like to call your job title?

• How would you describe what you do? • Which 3 words would you like people to

use when they describe you?

Dan Schawbel

William Arruda

www.personalbrandingblog.com

www.thepersonalbrandingblog.com

rep·u·ta·tion /ˌrepyəˈtāSHən/

Noun

1. The beliefs or opinions that are generally held about someone or

something.

2. A widespread belief that someone or something has a particular habit

or characteristic.

Synonyms

repute - fame - name - report - renown - character

Perception is Reality

•Do people know who you are? •Do people know what you do? •What do they associate with you? •What words would they use to describe you? •Why do they see you as they do? •When they think of you, what thoughts jump into their mind?

You are all good friends of mine who have also known me in a work context. Some of you have known me for ever and some of you have got to know me relatively recently but you all have opinions I value. So my question is this. When you think of the work Antoinette Oglethorpe (as opposed to the chardonnay swigging one!), what do you think of? You don’t need to give a lengthy answer, I’d just be interested in the two or three words that come to mind. If this all sounds too hard or you just don’t want to be put on the spot, don’t worry. But any thoughts you’re happy to share would be a great help.

E-mail requesting Feedback

Trust Doesn’t Develop By Accident

Charles H. Green

www.trustedadvisor.com

You

Publish

Present

Publicise

Personal Contact

4 Strategies for Managing Your Reputation

Online Offline

Offline Tools & Channels

A

Magazine Articles

CONTENT

Book

Being in the office

Public Speaking

Client Meetings

Networking

Online Tools & Channels

A

Blogging

CONTENT

Website

Facebook

LinkedIn Twitter

Industry Forums

Managing Your Reputation

• Which strategies, tools and channels are you currently using?

• Which would you like to use more of?

• Which are you currently not using and would like to start?

How trustworthy are you?

Take the Quiz http://trustsuite.trustedadvisor.com

Your Personal Brand

Your Reputation

Your Trustworthiness

Questions?

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently”

Warren Buffet

Keep in touch

Website: www.antoinetteoglethorpe.com Email: antoinette@antoinetteoglethorpe.com Telephone: 0191 286 4311 or 07957 604783 LinkedIn: www.linkedin.com/in/antoinetteoglethorpe Twitter: www.twitter.com/antoinetteog