How to be an Advocate on Facebook

By Danielle BrigidaNational Wildlife Federation

@NWF or @Starfocus

National Wildlife Federation

Confession: I’m a Wildlife and Technology Nerd

Learning about the

environment is FUN!

National Wildlife Federation• Nonprofit conservation organization

• Founded in 1936

• Large member base

Traditionalaudience

Quick Stats: There are Over 100,000 non-profit Pages on Facebook

An average user is connected to 80 community pages, groups and events

National Wildlife Federation on Facebook

• 20+ Pages• 5+ Groups• 3 Large Causes

Use Powerful Imagery and Ask Questions

Use Custom Audiences

Causes on Facebook

Online Petitions

• Free– Change.org– Act.ly– Care2– Causes– Facebook

• Cost– Change.org– Care2– Democracy in Action– Convio

Make Sharing Easy

Think of ways to make your job easier!

Add Actions to Any Content You Create

Find Ways to Share Your Events

• Facebook Events• Evite.com• Plancast• Yelp• Meetup• Naturefind• Gowalla

Search Keywords on…

•Google Alerts•Socialmention•Icerocket•Blogpulse•Boardreadr•Kurrently

Develop Your Community and Establish Credibility

Use Facebook as your page…

• Comment on other pages and photos• Respond to other comments

Nonprofit Resources

Questions?

National Wildlife Federationwww.twitter.com/nwf

www.facebook.com/nationalwildlife www.nwf.org/socialmedia

Danielle Brigidabrigidad@nwf.org

www.twitter.com/starfocus