How to be an Advocate on Facebook
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How to be an Advocate on Facebook By Danielle Brigida National Wildlife Federation @NWF or @Starfocus
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Transcript of How to be an Advocate on Facebook
How to be an Advocate on Facebook
By Danielle BrigidaNational Wildlife Federation
@NWF or @Starfocus
National Wildlife Federation
Confession: I’m a Wildlife and Technology Nerd
Learning about the
environment is FUN!
National Wildlife Federation• Nonprofit conservation organization
• Founded in 1936
• Large member base
Traditionalaudience
Quick Stats: There are Over 100,000 non-profit Pages on Facebook
An average user is connected to 80 community pages, groups and events
National Wildlife Federation on Facebook
• 20+ Pages• 5+ Groups• 3 Large Causes
Use Powerful Imagery and Ask Questions
Use Custom Audiences
Causes on Facebook
Online Petitions
• Free– Change.org– Act.ly– Care2– Causes– Facebook
• Cost– Change.org– Care2– Democracy in Action– Convio
Make Sharing Easy
Think of ways to make your job easier!
Add Actions to Any Content You Create
Find Ways to Share Your Events
• Facebook Events• Evite.com• Plancast• Yelp• Meetup• Naturefind• Gowalla
Search Keywords on…
•Google Alerts•Socialmention•Icerocket•Blogpulse•Boardreadr•Kurrently
Develop Your Community and Establish Credibility
Use Facebook as your page…
• Comment on other pages and photos• Respond to other comments
Questions?
National Wildlife Federationwww.twitter.com/nwf
www.facebook.com/nationalwildlife www.nwf.org/socialmedia
Danielle [email protected]
www.twitter.com/starfocus
