How retargeting fits into your digital marketing strategy

Post on 19-Jun-2015

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Transcript of How retargeting fits into your digital marketing strategy

PPC Landing Page Your Site

Your SiteSEO

DISCOVERY1 2 AUDIENCE BUILDING 3 RETARGETING 4 CONVERSION

PPC

Ad BuyLanding Page

Direct Ad Buy

Your Ad

Ad

Ad

Ad

Ad

Ad

How Retargeting Fits Into Your Marketing StrategyHow Retargeting Fits Into Your Marketing Strategy

You drive traffic to your siteusing one or more channels.

People visit your site or landing pages but don’t convert.

Bounced traffic is tagged andserved retargeted ads across

the web.

Retargeting brings back your bouncedtraffic and increases conversions.

Ad