How retargeting fits into your digital marketing strategy

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PPC Landing Page Your Site Your Site SEO DISCOVERY 1 2 AUDIENCE BUILDING 3 RETARGETING 4 CONVERSION PPC Ad Buy Landing Page Direct Ad Buy Your Ad Ad Ad Ad Ad Ad How Retargeting Fits Into Your Marketing Strategy How Retargeting Fits Into Your Marketing Strategy You drive traffic to your site using one or more channels. People visit your site or landing pages but don’t convert. Bounced traffic is tagged and served retargeted ads across the web. Retargeting brings back your bounced traffic and increases conversions. Ad

Transcript of How retargeting fits into your digital marketing strategy

Page 1: How retargeting fits into your digital marketing strategy

PPC Landing Page Your Site

Your SiteSEO

DISCOVERY1 2 AUDIENCE BUILDING 3 RETARGETING 4 CONVERSION

PPC

Ad BuyLanding Page

Direct Ad Buy

Your Ad

Ad

Ad

Ad

Ad

Ad

How Retargeting Fits Into Your Marketing StrategyHow Retargeting Fits Into Your Marketing Strategy

You drive traffic to your siteusing one or more channels.

People visit your site or landing pages but don’t convert.

Bounced traffic is tagged andserved retargeted ads across

the web.

Retargeting brings back your bouncedtraffic and increases conversions.

Ad