Post on 12-Sep-2014
description
GDN Remarketing
How It Works + Intermediate List Strategies
How Remarketing Works
Google Remarketing
Website
YouTube
Google+
TAG
Creating a Remarketing List
Step 2
Step 1
Creating a Remarketing ListStep 3
Two Steps to Remarketing Success
Step 1
Step 2
Capture close prospects & valuable visitors
Find new visitors similar to your existing customers
Remarketing List Value
Remarketing:
Abandoned Cart
Remarketing:
Search Landing
Page
Remarketing:
Product Page
Remarketing:
Homepage
Similar Audiences&
In-Market Segments
Better Worse
Cost Per Conversion (CPA)
Hig
hLow
Con
vers
ion
Rate
CAPTURE CLOSE PROSPECTS AND VALUABLE VISITORS
Step 1
Smarter Segmentation
By tagging your entire site, you can reach very specific groups of users with highly targeted
creative and bids
Homepage T-Shirt My Cart Payment Confirmation
“Come Back” “See Latest” “Today Only” “30% Off” “Refer a Friend”$2.0
0$3.0
0$5.0
0$8.0
0$5.0
0
FIND NEW VISITORS SIMILAR TO YOUR EXISTING CUSTOMERS
Step 2
Based on Segmented Converter List
Grow Your List Intelligently
Seed Remarketing List
Similar Audience
OPTIMIZING REMARKETING LISTS FOR SUCCESS
Ongoing
Your Lists Are Your Filters
(So don’t limit them)
Reach 100% Share Of Users
Share of Users0% 100%
Unleash Your List’s Potential
Accelerated Serving
Frequency Cap: Big or Off
All Ad Sizes + Text Ads
Country & Language Restrictions
100% Share of Users
Leverage Your Google Reps
VFS ReportShare of Users
Report• Shows quality of
similar audience lists
• The better the score, the more viable the similar audience list
• Identify where you are losing users
• Helps to maximize SOU
Advanced List Strategy
Cart Abandoners
Product Viewers
High Value Products
Multiple Products
Viewed Last 24h
12h 6h 4h
30 days
3 days 7 days
14 days
Converters Contextual Targeting
Similar Audiences
In-Market Segment
1 day
Stage 1
Stage 2
Stage 3
Dynamic Remarketing
Visit Product Page
Save 30% on
KENNETH COLE
Shop
See Dynamic Ad
Requires Merchant Centre
FIN