How Google Remarketing Works & Intermediate Remarketing List Strategies

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GDN Remarketing How It Works + Intermediate List Strategies
  • date post

    12-Sep-2014
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    Marketing

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Learn how Google Remarketing works and see some intermediate list building strategies for Google Remarketing.

Transcript of How Google Remarketing Works & Intermediate Remarketing List Strategies

Page 1: How Google Remarketing Works & Intermediate Remarketing List Strategies

GDN Remarketing

How It Works + Intermediate List Strategies

Page 2: How Google Remarketing Works & Intermediate Remarketing List Strategies

How Remarketing Works

Page 3: How Google Remarketing Works & Intermediate Remarketing List Strategies

Google Remarketing

Website

YouTube

Google+

TAG

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Creating a Remarketing List

Step 2

Step 1

Page 5: How Google Remarketing Works & Intermediate Remarketing List Strategies

Creating a Remarketing ListStep 3

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Two Steps to Remarketing Success

Step 1

Step 2

Capture close prospects & valuable visitors

Find new visitors similar to your existing customers

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Remarketing List Value

Remarketing:

Abandoned Cart

Remarketing:

Search Landing

Page

Remarketing:

Product Page

Remarketing:

Homepage

Similar Audiences&

In-Market Segments

Better Worse

Cost Per Conversion (CPA)

Hig

hLow

Con

vers

ion

Rate

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CAPTURE CLOSE PROSPECTS AND VALUABLE VISITORS

Step 1

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Smarter Segmentation

By tagging your entire site, you can reach very specific groups of users with highly targeted

creative and bids

Homepage T-Shirt My Cart Payment Confirmation

“Come Back” “See Latest” “Today Only” “30% Off” “Refer a Friend”$2.0

0$3.0

0$5.0

0$8.0

0$5.0

0

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FIND NEW VISITORS SIMILAR TO YOUR EXISTING CUSTOMERS

Step 2

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Based on Segmented Converter List

Grow Your List Intelligently

Seed Remarketing List

Similar Audience

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OPTIMIZING REMARKETING LISTS FOR SUCCESS

Ongoing

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Your Lists Are Your Filters

(So don’t limit them)

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Reach 100% Share Of Users

Share of Users0% 100%

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Unleash Your List’s Potential

Accelerated Serving

Frequency Cap: Big or Off

All Ad Sizes + Text Ads

Country & Language Restrictions

100% Share of Users

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Leverage Your Google Reps

VFS ReportShare of Users

Report• Shows quality of

similar audience lists

• The better the score, the more viable the similar audience list

• Identify where you are losing users

• Helps to maximize SOU

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Advanced List Strategy

Cart Abandoners

Product Viewers

High Value Products

Multiple Products

Viewed Last 24h

12h 6h 4h

30 days

3 days 7 days

14 days

Converters Contextual Targeting

Similar Audiences

In-Market Segment

1 day

Stage 1

Stage 2

Stage 3

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Dynamic Remarketing

Visit Product Page

Save 30% on

KENNETH COLE

Shop

See Dynamic Ad

Requires Merchant Centre

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FIN