HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PRODUCT AND ANCILLARY TEXTS?

BY BEBE HENDERSON

CROSS-MEDIA ADVERTISING

The definition of Cross-Media Advertising; to advertise the same product

through several different types of media.

We will be releasing our products via; television, internet, newspapers,

cinemas, billboards, shops etc.

The combination of our trailer and ancillary products are very important

because together, they manage to entice a wide audience. Once seeing the

products (probably at different times), they will automatically realise that

they are all advertising the same film. I would say that the poster and

magazine are critical in setting the right impression, as this will give the

audience an incline into what the film (and trailer) will be like.

When looking at cross media advertising in comparison to our products, you

can see that this has been done to a very good standard. For example, we

have used the same; font, actors and colour scheme throughout all three

products. Therefore we are showing that our products are consistent, but are

also making the film recognisable – almost like a brand.

CROSS-MEDIA ADVERTISING

The ‘Slasher’ genre has a very specific target audience of mainly males of around 15 to their mid-twenties, (our target audience is 15 to 25 year olds who are predominantly male) and because of

this producers need to advertise their products in a way that will be easy for their target audience to access them and become

involved. One of the best ways to advertise to a younger audience is to do it through social networking. The five films I analysed in research and planning all had a similar viewing audience to our

film. One of the ways they advertised their films was through Facebook (see on next slide). This way, their audience - who

probably use social networking on a day to day basis - will be able to interact and find out more about the film they are interested in.As producers of our film, we knew that creating a Facebook page

would be the next step in advertising ‘The Last House’ to our target audience.

COMPARISON OF TRAILER

COMPARING OUR TRAILER TO OTHERS

Equilibrium at the beginning

of the trailer.

Pretty, blonde female is always

featured in a Slasher trailer.

Masked or mysterious

villain is a vital convention.

Film producers and studios are

always introduced first.

COMPARING OUR TRAILER TO OTHERS

Equilibrium at the beginning of the

trailer with children trick or

treating.

Pretty, blonde girl is introduced as the protagonists

sister.

Mysterious villain wearing a large

hat covering three quarters of

his face.

The ‘Lionsgate’ film studio is the first

thing we see.

COMPARING OUR TRAILER TO OTHERSThe Last House compared with Halloween ll, Prom

Night and Scream 4: Both showing the used of knives in an incredibly violent way.

The Last House

COMPARING OUR TRAILER TO OTHERSThe Last House compared with Scream 4, A Nightmare

on Elm Street and Texas Chainsaw Massacre:

Teenage protagonists – they are always most likely to be

the victims.

The Last House

COMPARING OUR TRAILER TO OTHERS

Prom Night The Last House

SUMMARY OF TRAILER

Overall, I would say that our trailer is very conventional and wouldn’t look out of place when compared with an existing

media product. I believe that all of the main conventions have been applied to the trailer.

COMPARISON OF MAGAZINE

COMPARING OUR MAGAZINE TO OTHERS

Our Magazine Front Cover Fangoria’s Magazine Front Cover

COMPARING OUR MAGAZINE TO OTHERS

COMPARISON OF POSTER

SUMMARY OF MAGAZINE

Our magazine is almost an exact replica of the ones I have analysed – not only does it apply to the main conventions of a magazine, but it also applies to conventions needed within

the Slasher genre, such as; a dark colour scheme, ‘spooky’ font and a dark, mysterious image.

COMPARING OUR POSTER TO OTHERS

Our Film Poster Prom Night’s Film Poster

COMPARING OUR POSTER TO OTHERS

Out of the three products I have created, I personally think that the poster looks like the most professional product. If

you were to place this poster next to a real-life media poster, (i.e. Prom Night’s poster), then it would not look out of place.

I am incredibly happy with how the poster has turned out.

SUMMARY OF POSTER