How effective is the combination of your main product & ancillary texts?
How effective is the combination of your main product and ancillary texts?
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Transcript of How effective is the combination of your main product and ancillary texts?
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?
BY BEBE HENDERSON
CROSS-MEDIA ADVERTISING
The definition of Cross-Media Advertising; to advertise the same product
through several different types of media.
We will be releasing our products via; television, internet, newspapers,
cinemas, billboards, shops etc.
The combination of our trailer and ancillary products are very important
because together, they manage to entice a wide audience. Once seeing the
products (probably at different times), they will automatically realise that
they are all advertising the same film. I would say that the poster and
magazine are critical in setting the right impression, as this will give the
audience an incline into what the film (and trailer) will be like.
When looking at cross media advertising in comparison to our products, you
can see that this has been done to a very good standard. For example, we
have used the same; font, actors and colour scheme throughout all three
products. Therefore we are showing that our products are consistent, but are
also making the film recognisable – almost like a brand.
CROSS-MEDIA ADVERTISING
The ‘Slasher’ genre has a very specific target audience of mainly males of around 15 to their mid-twenties, (our target audience is 15 to 25 year olds who are predominantly male) and because of
this producers need to advertise their products in a way that will be easy for their target audience to access them and become
involved. One of the best ways to advertise to a younger audience is to do it through social networking. The five films I analysed in research and planning all had a similar viewing audience to our
film. One of the ways they advertised their films was through Facebook (see on next slide). This way, their audience - who
probably use social networking on a day to day basis - will be able to interact and find out more about the film they are interested in.As producers of our film, we knew that creating a Facebook page
would be the next step in advertising ‘The Last House’ to our target audience.
COMPARISON OF TRAILER
COMPARING OUR TRAILER TO OTHERS
Equilibrium at the beginning
of the trailer.
Pretty, blonde female is always
featured in a Slasher trailer.
Masked or mysterious
villain is a vital convention.
Film producers and studios are
always introduced first.
COMPARING OUR TRAILER TO OTHERS
Equilibrium at the beginning of the
trailer with children trick or
treating.
Pretty, blonde girl is introduced as the protagonists
sister.
Mysterious villain wearing a large
hat covering three quarters of
his face.
The ‘Lionsgate’ film studio is the first
thing we see.
COMPARING OUR TRAILER TO OTHERSThe Last House compared with Halloween ll, Prom
Night and Scream 4: Both showing the used of knives in an incredibly violent way.
The Last House
COMPARING OUR TRAILER TO OTHERSThe Last House compared with Scream 4, A Nightmare
on Elm Street and Texas Chainsaw Massacre:
Teenage protagonists – they are always most likely to be
the victims.
The Last House
COMPARING OUR TRAILER TO OTHERS
Prom Night The Last House
SUMMARY OF TRAILER
Overall, I would say that our trailer is very conventional and wouldn’t look out of place when compared with an existing
media product. I believe that all of the main conventions have been applied to the trailer.
COMPARISON OF MAGAZINE
COMPARING OUR MAGAZINE TO OTHERS
Our Magazine Front Cover Fangoria’s Magazine Front Cover
COMPARING OUR MAGAZINE TO OTHERS
COMPARISON OF POSTER
SUMMARY OF MAGAZINE
Our magazine is almost an exact replica of the ones I have analysed – not only does it apply to the main conventions of a magazine, but it also applies to conventions needed within
the Slasher genre, such as; a dark colour scheme, ‘spooky’ font and a dark, mysterious image.
COMPARING OUR POSTER TO OTHERS
Our Film Poster Prom Night’s Film Poster
COMPARING OUR POSTER TO OTHERS
Out of the three products I have created, I personally think that the poster looks like the most professional product. If
you were to place this poster next to a real-life media poster, (i.e. Prom Night’s poster), then it would not look out of place.
I am incredibly happy with how the poster has turned out.
SUMMARY OF POSTER