How Effective Is The Combination Of Your Main

Product And Ancillary Texts?

Katherine Brittain

The Products...CD DigiPak:

Advert:I feel our ancillary task suits our final music video well. It captures the essence

of a teenage pop/rock band and is fun enough to link in with the “teen film” genre of the music video.

The Front Cover...

The main images I used for inspiration to created this Front Cover are as follows:

As you can see here the layout of the front covers are pretty much the same. I have gone for the same cartooned effect however I have chosen not to cut out their faces as fully due to the status of the band. A band like Blur is well known and

recognised so people already know who they are, Fire Drive Tiger however need to be recognised in order to gain popularity. I really liked the simplicity of the image and know it would be a good one to use as it is memorable and iconic.

Continued...I decided to put the Band title in the middle to give a sense of symmetry. The font I used I found

on www.dafont.com. I decided to use this font style because I liked this image –

I thought the way the thick font stood out against the images worked well, so used something similar.

I used the more spiraled font for the album name at the bottom because I felt it contrasted with the name and was subtle but still stood out.

Finally I decided to insert the tiger’s face onto the image to link in with the video itself. During the video there are several moments of superimposition and this looks similar on the final image. The image of the tiger itself is also present a lot in the video and gives the audience something to recognise. I also changed some of the colours on Photoshop to make them stand out more against the very dark background. For

example the orange in the hair and the eye colour, these colours also tie in well again with the pop/rock genre.

The Left Insert...

The main images I used for inspiration to created this Left Insert are as follows:

I found this image of the band members in “The Libertines” interesting because the colours and style is very down stated but the image itself is powerful and memorable. Its also quirky enough to work for a pop/rock

band.Amy and I photographed the band in a reasonably similar image and then

using Photoshop I changed the colours on the picture.

Continued...

I decided to border the image in the colour orange because not only is the colour one of the main themes of the band but its vibrant and eye-catching which is

what we wanted for this inside cover like this:

I also liked the font used on The Libertines image and it was very close to the font we used on the cover. We then used the same font for the “Let Me

Hook Up With Your Brother” slogan at the bottom to again, give the audience something to recognise.

The Right Insert...

The main images I used for inspiration to created this Right Insert are as follows:

We decided to use the band logo for the CD holder as the shape worked well and we thought it looked striking enough. We also felt it link all of the

pages together well with the colours and the use of the tiger face on the front and the back.

The Back Cover...

The main images I used for inspiration to created this Back Cover are as follows:

Amy and I really liked this image of Rihanna when we first saw it because it looks like tiger stripes and we instantly knew this would work for our piece. We like

how it was sexy yet used a similar cut out effect we had used on our front cover. We incorporated this into our back cover by photographing the singer in

the same pose and adding a shadow to the back of her body. We wanted to use orange instead of red but we wanted our piece to look more interesting than a plain background. We brought the tiger into the image and thought it

made the whole image look more vibrant and professional.

Continued...

It also now looks apart of the overall CD DigiPak. We next changed the colours on the singer’s hair and dress, we made the hair brighter and more out standing and the dress less green and more orange

than red. This made the image blend with the background. We changed the contrast on her face so she looked cut out like Rihanna.

Next we used the same fonts as before for the title of the band and the track listing, this again gives the CD a rounded off feeling. To then make the CD look even more professional we added some logos

and a bar code. This simple effect made the CD look as if it could be sold in a shop.

The Advert...

The main images I used for inspiration to created this Advert are as follows:

Although this image is not one of the official Paramore album adverts I liked the layout of having the band at the bottom and the name at the top with

a simple release date, it’s to the point but effective. I also merged this image with this one:

Continued...

I liked the idea of having an image of the CD on the actual poster. However one thing I felt was that the

poster would need more colour on it to suit the rest of the ancillary. In the end I used the same fonts and

images from the ancillary and changed the contrast of the band members to make them look more

outstanding. I then used the layout and ideas I’d found from my research to design the final piece. I also

decided to use the tiger in the background again as it is a main part of the ancillary design and worked well

as the background.

How It Links To Our Music Video...

When creating the ancillary task we wanted to bring in elements of our music video so that the audience will be able to remember what they have seen and realise who the band are. From this image you

can see the tiger in the background. Not only is the tiger apart of the band’s logo but can be seen in the video itself as the main character goes into the gig, the posters are on the wall. They are also clearly

visible when the band are playing in their rehearsal room, the logo is on the wall behind the drummer. Also I have changed the opacity of the tiger so that it represents the part in the video where we used

superimposition. I think this works well and even though it is subtle it is still a powerful image to remember.

Continued...Colour – The colour scheme of orange, black and white is prominent in both

the ancillary task and the music video. These colours represent not only the band logo but the band name itself. Posters are used in the video to

show the audience these colours and the logo. This gives them a chance to recognise a link to the band so that when they see it again in a shop for

example they will know who they are.Style – The style of pop/rock is current in both the video and ancillary task too.

Both are edgy and capture the audience with the bright colour and the use of sex appeal. The back cover is an example of this, it shows off the singer

in a different way to the video yet she is still suitably covered up, in contrast to the main character. The music genre shines through the video

and the ancillary task with the use of the band shots. The band are pictured on the ancillary task and having the band directly involved in the

video also adds a sense of rock as they are at a rock concert.Font – The Font used for the ancillary task is also used on the posters in the

video. This again gives the audience something to recognise. We chose the font because we felt the block letters and chunky writing showed the rock and roll side of the band which contrasts with the calligraphy text used for the “Let Me Hook Up With Your Brother”. This brings out the feminine side

of having a female lead singer and the “Teen Film” genre which is predominantly female. It also ties in with having a story line that involves

love.

Continued...Selling point – The selling point of our video is the sex appeal and the music. This

comes across in both the ancillary and the video, through the story line involving the main character and the image of the singer on the back. The

story line of the video is a “Teen film” convention of girl is a bully and gets her comeuppance from the “geeky” girls who come out on top. This story will sell because it has already lots of times in lots of films. It suits our audience age

and is something most people can relate to. Image – The image of the band is the same in the ancillary as the music video.

They both appeal to the teenage audience and work well together as a group. The things the band wears are rock/pop styled and portray the style of music the band plays which is important. The band are colourful and show this on

both tasks.Genre – The genre I feel is evident on both projects as the photography and

editing on the ancillary task is bright and punchy, which is the same as the video. The shots are quick and the angles are interesting. The whole of the two tasks combined are bright and although there is no mention of a love story in the ancillary task, the way the singer is portrayed shows the elements of sex appeal that are involved. The teen film genre is apparent because the video

and ancillary both fit well with the audience.

Our Main Inspiration...

For this task we looked at the video Misery Business by Paramore. This is where we thought of having

the logo we are going to use on the ancillary featured on the walls in the video.

We also use a similar colour scheme to Paramore, our main colour being orange, and we have stuck to this when creating both our music video and

our ancillary task.

Conclusion... I believe our overall product has worked really well, it represents not only the

music genre with the bright colouring and the bold lettering but appeals to the same audience we aimed our video at. I think the tiger is unique and is iconic for the band, it also relates to the name. The orange colouring works well too

not only with the tiger and the name but with the lead singers hair. It makes the band’s image all that more striking. I believe the ancillary looks very

professional and we have used our research as well as developing original ideas well. The product also works well with the music video itself.

The Effect Of How It All Links Together:The effect is the audience can see how colourful and up to date the band are. The

colour scheme of orange black and white shows the band are rock/pop and the use of the band on the main cover show they are an important part of the

overall video. The fact the logo is used in the video too adds the effect that the band want to be recognised and they are a new up and coming band. The selling point of the band is evident through the poses of the band and the

editing suggests they take pride in their image and style. Overall I believe that not only do the music video and ancillary task work together but they

compliment each other too. They clearly show genre, style and selling point with the use of colour, font and photography.