Make Me Over:A New Agent for A New Market

Amanda McMillan@homepartner

Chicago, ILwww.ChicagoHomePartner.com

Who am I?

10 Year Real Estate Veteran3rd Generation Real Estate Agent94% Referral Based Since 2004

Top 10 Company Agent Since 2006 For Both # of Sales & Total Volume

Top 1% of Chicago Real Estate Agents Since 2005Complete Social Introvert

Hates Most Forms of Networking & ProspectingReal Estate Advisor

Why should you listen to me?

2011 was my best year50+ transactions$400,000+ in GCI

32 closed - 6% listings (Chicago average 5%)

Also…

2010 was my second best year.

And, as of October 1, 2012 will become my best year to date.

Meaning, the tougher the market, the more success my business has seen.

What does this market mean to you?

It’s time to find the opportunities.

3 Easy Ways to “Makeover” Your Business

1. Get Smart and Show It

Keeping Current Matters

Agent Metrics

Altos Research

The Thing

Realist Tax Records

2. Be Social

Is social media is right for you?

So the question becomes – does all of our Tweeting, Facebooking and

Four Squaring actually bring us business?

Social Media Suggestions:

• HEAVY CONCENTRATION ON ONE • SOFT CONCENTRATION ON OTHERS• SOCIAL MEDIA PLAN• RELATIONSHIP MANAGER

Concentrate on one

Soft exposure on others

A simple social strategy

Social Relationship Management

3. Online Reviews

Make sure your house is clean.

• Google• Google Alerts• Un-tag photos Facebook• Change your privacy settings• “Are you ready for the full Monty?”

Why are reviews important?

• Consumers are seeking reviews• High importance in decision making• Increase digital footprint• Ease of “refer-ability”• Soft way to promote yourself

CONTROLLED VS UNCONTROLLED

Linkedin.com

What’s my real secret?

Be a Better Agent

• Raise the Bar• Create Long-Term Clients• Advise Clients Accordingly• Pricing Correctly

A Client First Mentality• Less Transactions• Increased Service• Better Communication• Higher Quality• Higher ROI per transaction

Is it all about getting more business & making more money?

42

No, it’s about a different approach, a different way to run your

business.

Quality vs. Quantity Focus

I limit the number of listingslistings that I will take on at one time.

I limit the number of buyersbuyers that I will take on at one time.

I am able to deliver better results due to this commitment.

I am a better agent.