Homefinder.com Agent Makeover "Make Me Over"
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Make Me Over: A New Agent for A New Market
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Transcript of Homefinder.com Agent Makeover "Make Me Over"
Make Me Over:A New Agent for A New Market
Amanda McMillan@homepartner
Chicago, ILwww.ChicagoHomePartner.com
Who am I?
10 Year Real Estate Veteran3rd Generation Real Estate Agent94% Referral Based Since 2004
Top 10 Company Agent Since 2006 For Both # of Sales & Total Volume
Top 1% of Chicago Real Estate Agents Since 2005Complete Social Introvert
Hates Most Forms of Networking & ProspectingReal Estate Advisor
Why should you listen to me?
2011 was my best year50+ transactions$400,000+ in GCI
32 closed - 6% listings (Chicago average 5%)
Also…
2010 was my second best year.
And, as of October 1, 2012 will become my best year to date.
Meaning, the tougher the market, the more success my business has seen.
What does this market mean to you?
It’s time to find the opportunities.
3 Easy Ways to “Makeover” Your Business
1. Get Smart and Show It
Keeping Current Matters
Agent Metrics
Altos Research
The Thing
Realist Tax Records
2. Be Social
Is social media is right for you?
So the question becomes – does all of our Tweeting, Facebooking and
Four Squaring actually bring us business?
Social Media Suggestions:
• HEAVY CONCENTRATION ON ONE • SOFT CONCENTRATION ON OTHERS• SOCIAL MEDIA PLAN• RELATIONSHIP MANAGER
Concentrate on one
Soft exposure on others
A simple social strategy
Social Relationship Management
3. Online Reviews
Make sure your house is clean.
• Google• Google Alerts• Un-tag photos Facebook• Change your privacy settings• “Are you ready for the full Monty?”
Why are reviews important?
• Consumers are seeking reviews• High importance in decision making• Increase digital footprint• Ease of “refer-ability”• Soft way to promote yourself
CONTROLLED VS UNCONTROLLED
Linkedin.com
What’s my real secret?
Be a Better Agent
• Raise the Bar• Create Long-Term Clients• Advise Clients Accordingly• Pricing Correctly
A Client First Mentality• Less Transactions• Increased Service• Better Communication• Higher Quality• Higher ROI per transaction
Is it all about getting more business & making more money?
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No, it’s about a different approach, a different way to run your
business.
Quality vs. Quantity Focus
I limit the number of listingslistings that I will take on at one time.
I limit the number of buyersbuyers that I will take on at one time.
I am able to deliver better results due to this commitment.
I am a better agent.
