Post on 29-Nov-2014
description
LESSONS FROM #ELGIN
Brendan Hodgson, Strategy Director
H+K Strategies, Brussels
@brendanhodgson
Brendan.hodgson@hkstrategies.com 31-March 2012
FOR THE NEXT 10 MINUTES
– RESPONSE HIGHLIGHTS
– ISSUES & CHALLENGES
– LESSONS FROM MACONDO
– CLOSING CONSIDERATIONS
IMMEDIATE &
INTEGRATED
RESPONSE HIGHLIGHTS
4/25/2012
3
DEDICATED &
COORDINATED
RESPONSE HIGHLIGHTS
4/25/2012
4
MULTI-DIMENSIONAL
RESPONSE HIGHLIGHTS
4/25/2012
5
RISK MANAGED
RESPONSE HIGHLIGHTS
4/25/2012
6
SINS OF OMISSION?
ISSUES & CHALLENGES
4/25/2012
7
MEDIA FIRST?
ISSUES & CHALLENGES
4/25/2012
8
“CRISIS MIGRATION”
ISSUES & CHALLENGES
4/25/2012
9
IMMEDIATE
ACTIVATION
DIGITAL / SOCIAL
INTEGRATION
RESPONSIVENESS
LESSONS FROM MACONDO
4/25/2012
10
LESSONS FROM MACONDO
4/25/2012
11
LESSONS FROM MACONDO
4/25/2012
12
DARK SITE
LESSONS FROM MACONDO
4/25/2012
13
Web as
primary point
of contact
CLOSING CONSIDERATIONS
4/25/2012
14
March 25-26
March 25-29
Every Story
Potentially
Global
CLOSING CONSIDERATIONS
4/25/2012
15
Quotable
quotes amplify
CLOSING CONSIDERATIONS
4/25/2012
16
“Six Months” Message
(March 25 – Apr 3)
Another Deepwater
Horizon
(March 25 – Apr 3)
Flare response – highly integrated across platforms
Links to key media interviews / message amplifiers
March 28 – 19h00
4/25/2012
17
Coordinated protocols for multi-platform communications is essential
given need to manage web and satellite platforms (Twitter,
Facebook, YouTube, Flickr etc.)
Decision should be taken early to leverage #hashtags related to
incident, or to avoid
Mainstream media served as primary catalysts of content given lack
of first-person stories (e.g. affected citizens)
Distributed global corporations must have a plan in place to
efficiently and seamlessly transition issue sites/content from local to
Corporate/global as need requires and if issue escalates
Use of multiple media formats (visuals and video + text) essential
For a global firm, determining which language in which to
communicate via social will be important
CLOSING CONSIDERATIONS
4/25/2012
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