Post on 07-Oct-2020
1Speed Simplicity Substance Security
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
Rohit Jhamb
Head Of Clients, Ipsos BV.
Pantelis Venetikidis
Global Professional Insights Manager, AkzoNobel
2Speed Simplicity Substance Securityhttp://www.dailymail.co.uk
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There are 2 ways of sharing knowledge
You can PUSH information out
You can PULL them in with a story !
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What is storytelling ?
…. Storytelling is not about language, it’s about
telling and creating stories in a compelling way.
It’s about finding the right metaphors, and above
all the structure in which to tell a story. In doing
so, the storyteller (re)creates a part of life and
generates a story that is easily remembered and
unique to a particular subject ….
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Good stories Compel people to change
THE WAY WE
FEEL
THE WAY WE
THINK
THE WY WE
BEHAVE
THE WAY WE
ACT
… Stories demand an
emotional investment …
… Stories bring energy to
the message …
… Stories generate and
hold interest …
… Stories cause us to
take action …
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Case Study – IQ at AkzoNobel
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
7Speed Simplicity Substance Security
Case Study – IQ at AkzoNobel
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
8Speed Simplicity Substance Security
What do we want to achieve ?
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Initiate Internal communication via Email
Grab attention & trigger curiosity
Quarterly Updates
Business communications
priorities
Visual Consistency
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How do we achieve …..
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The plot of the story in 2017 – 4 quarters
ONE number, ONE meaning
From good to great
Incremental growth
Applying learnings for
success
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Visual proposition options
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Step 1 – Create our own Insights Genie
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Email to generate interest – fun and catchy !
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The landing page Infographics
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The landing page Infographics. Plot of the story
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The landing page Infographics. Background of the universal problem
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The landing page Infographics. Case of Traffic lights !
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The landing page Infographics. Your wish is my command
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The landing page Infographics. The results that are comparable
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The landing page Infographics. Essence of IQ
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The landing page Infographics. Essence of IQ
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