Head Of Clients, Ipsos BV.€¦ · The landing page Infographics. Your wish is my command. 20 Speed...
Transcript of Head Of Clients, Ipsos BV.€¦ · The landing page Infographics. Your wish is my command. 20 Speed...
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1Speed Simplicity Substance Security
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
Rohit Jhamb
Head Of Clients, Ipsos BV.
Pantelis Venetikidis
Global Professional Insights Manager, AkzoNobel
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2Speed Simplicity Substance Securityhttp://www.dailymail.co.uk
2.5 Quintillion bytes
~250 newspapers
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3Speed Simplicity Substance Security
There are 2 ways of sharing knowledge
You can PUSH information out
You can PULL them in with a story !
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4Speed Simplicity Substance Security
What is storytelling ?
…. Storytelling is not about language, it’s about
telling and creating stories in a compelling way.
It’s about finding the right metaphors, and above
all the structure in which to tell a story. In doing
so, the storyteller (re)creates a part of life and
generates a story that is easily remembered and
unique to a particular subject ….
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Good stories Compel people to change
THE WAY WE
FEEL
THE WAY WE
THINK
THE WY WE
BEHAVE
THE WAY WE
ACT
… Stories demand an
emotional investment …
… Stories bring energy to
the message …
… Stories generate and
hold interest …
… Stories cause us to
take action …
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6Speed Simplicity Substance Security
Case Study – IQ at AkzoNobel
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
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7Speed Simplicity Substance Security
Case Study – IQ at AkzoNobel
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
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8Speed Simplicity Substance Security
What do we want to achieve ?
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9Speed Simplicity Substance Security
Initiate Internal communication via Email
Grab attention & trigger curiosity
Quarterly Updates
Business communications
priorities
Visual Consistency
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10Speed Simplicity Substance Security
How do we achieve …..
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11Speed Simplicity Substance Security
The plot of the story in 2017 – 4 quarters
ONE number, ONE meaning
From good to great
Incremental growth
Applying learnings for
success
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12Speed Simplicity Substance Security
Visual proposition options
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13Speed Simplicity Substance Security
Step 1 – Create our own Insights Genie
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Email to generate interest – fun and catchy !
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15Speed Simplicity Substance Security
The landing page Infographics
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16Speed Simplicity Substance Security
The landing page Infographics. Plot of the story
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17Speed Simplicity Substance Security
The landing page Infographics. Background of the universal problem
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18Speed Simplicity Substance Security
The landing page Infographics. Case of Traffic lights !
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19Speed Simplicity Substance Security
The landing page Infographics. Your wish is my command
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20Speed Simplicity Substance Security
The landing page Infographics. The results that are comparable
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21Speed Simplicity Substance Security
The landing page Infographics. Essence of IQ
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22Speed Simplicity Substance Security
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23Speed Simplicity Substance Security
The landing page Infographics. Essence of IQ
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24Speed Simplicity Substance Security
THANK YOU