Head Of Clients, Ipsos BV.€¦ · The landing page Infographics. Your wish is my command. 20 Speed...

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1 Speed Simplicity Substance Security © 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. Rohit Jhamb Head Of Clients, Ipsos BV. Pantelis Venetikidis Global Professional Insights Manager, AkzoNobel

Transcript of Head Of Clients, Ipsos BV.€¦ · The landing page Infographics. Your wish is my command. 20 Speed...

Page 1: Head Of Clients, Ipsos BV.€¦ · The landing page Infographics. Your wish is my command. 20 Speed Simplicity Substance Security The landing page Infographics. The results that are

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© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Rohit Jhamb

Head Of Clients, Ipsos BV.

Pantelis Venetikidis

Global Professional Insights Manager, AkzoNobel

Page 2: Head Of Clients, Ipsos BV.€¦ · The landing page Infographics. Your wish is my command. 20 Speed Simplicity Substance Security The landing page Infographics. The results that are

2Speed Simplicity Substance Securityhttp://www.dailymail.co.uk

2.5 Quintillion bytes

~250 newspapers

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There are 2 ways of sharing knowledge

You can PUSH information out

You can PULL them in with a story !

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What is storytelling ?

…. Storytelling is not about language, it’s about

telling and creating stories in a compelling way.

It’s about finding the right metaphors, and above

all the structure in which to tell a story. In doing

so, the storyteller (re)creates a part of life and

generates a story that is easily remembered and

unique to a particular subject ….

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Good stories Compel people to change

THE WAY WE

FEEL

THE WAY WE

THINK

THE WY WE

BEHAVE

THE WAY WE

ACT

… Stories demand an

emotional investment …

… Stories bring energy to

the message …

… Stories generate and

hold interest …

… Stories cause us to

take action …

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Case Study – IQ at AkzoNobel

© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

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Case Study – IQ at AkzoNobel

© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

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What do we want to achieve ?

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Initiate Internal communication via Email

Grab attention & trigger curiosity

Quarterly Updates

Business communications

priorities

Visual Consistency

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How do we achieve …..

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The plot of the story in 2017 – 4 quarters

ONE number, ONE meaning

From good to great

Incremental growth

Applying learnings for

success

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Visual proposition options

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Step 1 – Create our own Insights Genie

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Email to generate interest – fun and catchy !

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The landing page Infographics

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The landing page Infographics. Plot of the story

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The landing page Infographics. Background of the universal problem

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The landing page Infographics. Case of Traffic lights !

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The landing page Infographics. Your wish is my command

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The landing page Infographics. The results that are comparable

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The landing page Infographics. Essence of IQ

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The landing page Infographics. Essence of IQ

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THANK YOU