Hashtag Marketing by Amex

Post on 29-Aug-2014

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description

a case study of HashTag Marketing

Transcript of Hashtag Marketing by Amex

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

#AmexMakeMyDayA real case of hashtag marketing

Photo taken: 2013/12/22 Location: Washington Square Park, NYC

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

#AmexMakeMyDayFollow up finding:http://hash.ly/AmexMakeMyDay

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.comCopyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

Customer: What to have?

Sample tasting

Action Support Info

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

Amex:What more to Invest?

QR Code HashTags-over-the-air A nice landing page

for mobile devices

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.comCopyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

A ROI decision for AMEX

#AmexMakeMyDay via“Hashtags-over-the-air”

#Park

#Taxi#Shopping

#Bars

#RentalCars

#BookStore

#BikeRoute

#OutdoorGears

#HappyHour

#Spa&Tan

#LuckyPizza#Shan

ghaiM

assa

ge

#LocalKitchen

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

#SO – Web 2.0 Source

#LO – Locally Relevant

#MO – User’s own device

HashTags-over-the-air QR Code

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

iPot® Inc. drives a technological innovation to turn normal WiFi hotspots into radio stations for hashtag broadcasting, operable either by independent hosts or syndicated networks. Cross-media contents will be aggregated under hashtags and broadcast within an intimate WiFi coverage area and accessed via our hash.ly Android App. Our hashtags-over-the-air ecosystem also includes a marketplace where surplus WiFi channels can be listed for leasing and earning income.

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

#CustomerHappy

#AmexHappy

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

ReThinkWiFi.com

HashSpot.com

Check it out:Hashtags-over-the-air