@MatthewBarby#PowerOfInfluencers

Harnessing the Power of Influencers

#PowerofInfluencers

@MatthewBarby#PowerOfInfluencers

The Perils of SEO.

Content productionBuilding an audience in a difficult niche

Creating the right type of contentAcquiring those big links

@MatthewBarby#PowerOfInfluencers

The Solution.

@MatthewBarby#PowerOfInfluencers

The Solution.

Work with respected authors/writersPartner with niche influencers

Understand what content works

Identification.

@MatthewBarby#PowerOfInfluencers

3-Step Process.

1. Identify the major content hubs/aggregators2. Drill down on key authors/writers

3. Find the big influencers of popular content

@MatthewBarby#PowerOfInfluencers

1. The Content Hubs.

BuzzSumo (top performing niche content)Reddit Subreddits (find popular content

aggregators)BuzzBundle (monitor social platforms)

Google News (timely news)

@MatthewBarby#PowerOfInfluencers

@MatthewBarby#PowerOfInfluencers

2. The Authors.

Social Crawlytics (most shared content)Open Site Explorer (top linking pages)

Scraping with Xpath (gather stats around authors)

Useful: http://bit.ly/1l9x70D

@MatthewBarby#PowerOfInfluencers

@MatthewBarby#PowerOfInfluencers

3. Influencers.

Topsy.com (influential users sharing content)Google+ Ripples (sharing content through G+)

NOD3X (awesome Google+ analysis)

@MatthewBarby#PowerOfInfluencers

@MatthewBarby#PowerOfInfluencers

What You’ve Found.

The major content hubs/blogs/news sites/etc.The content that works in your industry

The top authors/writers within your nicheWho is influencing the sharing of this content

Links.

@MatthewBarby#PowerOfInfluencers

How?

Build a content creation team of top authorsWork with them to place content on the top sitesLeverage their industry contacts and knowledge

Incentivise influencers to share contentEngage within active niche communities

Create content that works within your niche

@MatthewBarby#PowerOfInfluencers

@MatthewBarby#PowerOfInfluencers

Thanks for Listening

http://www.matthewbarby.com/brightonSEO/