Guyana 2009 Empretec Marketing CESO Assignment

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Transcript of Guyana 2009 Empretec Marketing CESO Assignment

From Nova Scotia, Canada to Georgetown, Guyana

NOVA SCOTIA

GUYANA

CESO/EMPRETEC PARTNERSHIP

Assignment Objectives

- deliver 6 Marketing Workshops to15 small and medium scale agro-food processors.

- develop business profiles and conduct SWOT analysis of processing activities by the 15 workshop participants.

- deliver Food Safe Program to 30 participants including workshop participants and other interested parties.

Canadian High Commission, Georgetown, Guyana

The Flag, the Map, the Country

Guyana

Project Continuity Going Forward

• YWCA Community Development Specialist (Glynis-Alonzo Beaton)

• Food Technologist (Ronald Noble)

• Environmental & International Development Specialist (Rene Edwards)

Glynis Beaton Ronald Noble

Rene Edwards

“these are three persons who will lendthe necessary continuity going

forward”

Field Visits To Agro-Processors

• Business Profiles

• SWOT Analyses

• 15 Site Visits to Processing Sites in Georgetown, West Coast Demarara, Berbice, Linden and the Pomeroon.

Road in to Major’s Food ManufacturingEnterprise, East Coast, Demarara

AllanMajor

Major’s Foods/East Coast Demarara

Recycled Bottles at Major’s

Traditional Ways ofFood

Processing

“Wood-fired carambola (star-frui t) process ing for use in baking tradit ional b lack/ frui t cake”

Hot Pepper Sauce

Drying Mango For Making Achar

Export Marketsfor Cane Sugar Compete With Local Uses (e.g. Food Processing)

Bottling Cassareep

A Wide Range of Products For Local & Caribbean Mkts.

Leaving Major’s

at Farina Issardeen’s

Farina’s Product is Carambola with Starfruit as the Basic Ingredient

Business Cards for Identity

Supreme Enterprises,Georgetown

Supreme EnterprisesSunrose Brand/Corlette Family

Rhonda, Kathleen and Samantha Corlette

Business Visits to the Pomeroon

Water Control Structures Developed by the Dutch

On the Road to Tapakuma

Washouts

Amerindian Country

Roy Explains Cassava Processing Equipment

Cassava Biscuits Seem to be an Interesting Product!

Pasteurized Diced Organic Pineapple in glass bottles for European Export Market

Quality Control Lab

Jars For Incubator Test

Lunch at Lake Mainstay Resort

Pomeroon Women’s Agro-Processors’ Association

Pomeroon River

No Roads Into the Interior

Transport of People

Transport of Goods

Return to Georgetown

Demerara River

On the Road to Linden

Horses Not Uncommon Sight On the Roads in and Around Georgetown

Bauxite Mine at Linden

Linden

Chanzar’s Linden

Joan GentleChanzarsEnterprise,LindenGuyana

Vivienne Munroe,Nu-Tec Enterprises

Owen deSouza, Farmer & Farm Marketer

Project Launch

WorkshopsMarketing StrategiesPackaging Labelling Brand & Logo DesignSpecial PromotionsFood Safe Seminar

Marketing Strategies and Planning

Roy does group report on Packaging

Cassava Biscuit Packaging ‘Before’

Cassava Biscuit Packaging ‘After’

Farina Presents Group Report On Labelling

Brand & Logo Design Working Groups

How Safe Is The Pork In This Heat?

What is the shelf life?

Food Safe Program

Special PresentationsWorkshop

1 A.M. Nite BeforeFinal Wrap-Up

An Indispensable Tool/Now With EMPRETEC

Closing Ceremony/Project Wrap-up

Brett Maitland, ActingConsul General, Canadian High Commission & Head of CIDA Aid Addresses Wrap-up Session

Marketing and Food Safe Workshop Participants, February 25, 2009

Sunset On the Demerara