Post on 12-May-2015
description
HOW COULD YOU CONNECT WITH THE CONSUMER IF PAID MEDIA DID NOT EXIST?
Gareth Kay
Gareth Kay
Gareth Kay
Stop advertising and create something worthy of being advertised.*Gareth Kay
NON-TRADITIONALBUZZ MARKETINGGUERILLA ADVERTISINGEXPERENTIAL
AN UNEXPECTED AND CREATIVE WAY OF REACHING YOUR COMMUNITY
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. *Jay Conrad
HOWEVER, IT CAN BE EXPENSIVE TO PRODUCE
The very environment where the ad appears affects the way people interpret it, and because their ad guard is down, it has an additional element of surprise.*Luke Sullivan
MUCH, LIKE OUTDOOR IT SHOULD DELIGHT THE VIEWER
Everything is media...The best ads Apple ever had were there stores in the mall. *Lee Clow
CREATIVITY IS KING
A drink cup at Burger King can have as much reach as a Super Bowl commercial.*Alex Bogusky
SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY
THESE ARE THE IDEAS THAT HAVE THE POWER TO GO “VIRAL”
“Guerilla” advertising is effective when its entertaining. It is offensive when it accosts or seriously intrudes...respecting people is critical.*Robin Landa
SO, DON’T SUCK.
Surprise - attention grabbingCreative - memorableAggressive - strong impression Size - easy to replicate and repeatFlexible - adaptable to situationsTargeted - resonate with audienceEngages - recruits
IMAGINE A DAY IN THE LIFE OF YOUR CONSUMER
PICK A TOUCH POINT AND THINK BIG