Post on 05-Jan-2016
GROUP BUYING
iWish.com
Introduction
Group of graduate students at Carleton university Yi Qu With the assistance of
Jainal Chisty Laleh Rezaie Adl Chulaka Ailapperuma
Looking for Start-up funding
Overview
Online group buying site Bring together multiple buyers with the best supplier
Many online shopping sites but; Buyers are not aware of each other Quality not guaranteed Convenient but not certain of getting the best deal
Our value to the customer Guaranteed savings, time and quality
Our value to the supplier Increased revenue, fast sales cycle
Market Size
Global market of on line shoppersLimited by the kinds of products offered
Will grow as new kinds of suppliers are added Growth strategy includes targeting new kinds of
buyers
Our product
Two kinds of buying modes Buyer initiated Supplier initiated
Sell products and servicesTime limited saleBuyer can state the maximum they wish to
paySupplier makes discount agreements with us
We use that information and our technology to give different buyers different discounts
Our product
Shipping Agreements with drop-ship companies
They participate in the sale Some suppliers ship themselves
Complimentary providers Integration with social networking sites such as
Value segments and offers
Occasional buyer Uses the site for occasional deals Serviced by a transaction fee
Average volume buyer Uses the site moderately, such as a family or individuals Subscription fee
High volume buyer Uses the site for most purchases, such as a small
business Subscription fee
Institutional Buyer
Kinds of suppliers
Products High margin products High volume products Low margin but high priced products
Services Insurance Utilities
Competition
Most are traditional business to single customer
There are group buying offers sangabo.com retailsdirect.com eswarm.com letsbuyit.co.uk massbuy.com
North American market is wide open More buy-in in countries like China
Marketing and leverage
In the next year, sign up 1000 normal subscribers with minimum $100 savings per 500 executive subscribers with minimum $500 savings
per Draw in 10,000 transactional buyers who average 5%
discount
Provide $500,000 in combined increased revenue for suppliers
A key need is to attract buyers quickly for a sale Integrate with Facebook to draw in “swarms”
How do we make money
A per transaction charge on the “transactional” customers
Two levels of subscriptions Normal subscription - $100 Executive subscriptions - $500
Shipping Share in the revenues of the drop-ship companies
Team
Yi QuJainal ChistyLaleh Rezaie AdlChulaka Ailapperuma
Why we need the money
Product developmentBusiness development and market
penetrationOperations
Concluding remarks
iWish.com will bring value to customers by saving them time and money when shopping
Bring value to suppliers by increasing revenue by enabling high volume sales
Build an network of domain experts to bring diverse products and services
Create a critical mass of shoppers to bring a rapid conclusion to sales