GreeceInsiders.com - Inbound Marketing - ThinkBiz 2nd Pitching Event

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ThinkBiz Pitching Event #2 Inbound Marketing on the case study of GreeceInsiders.com by Philip ProtogeridisWeb - http://www.thinkbiz.grFacebook - https://www.facebook.com/thinkbizgrTwitter - http://www.twitter.com/thinkbizgr

Transcript of GreeceInsiders.com - Inbound Marketing - ThinkBiz 2nd Pitching Event

Pitching Event #2

Greece Insiders

www.thinkbiz.gr

What exactly is ThinkBiz?

A Student Entrepreneurship Club Based in Athens

@thinkbizgr

Pitching Events

We will be organizing Events where

awesome people will talk about

awesome things they’re doing

Philip Protogeridis

@protogeridis

Philip Protogeridis

Athens University of Economics And Business – Department of

Informatics

Ph.prot@gmail.com

What is Inbound Marketing

People like to think of it

as a Funnel

You know what it is, you just didn’t

know how it’s called

Inbound > Traditional

Case Study

1. Prompt Users to Share/Tweet their

Booking from the Website

“Just booked my Insider Tour at Monastiraki from Andreas!”

2. Photos of the Insider Tour

- Facebook Application

- Mail

3. Twitter Hashtag

#greeceinsidering

#insidertour

4. Instagram Activity

- Hashtag for Greece Insiders

5. Pinterest Sharing - Photos of Greece

- Insider Tour Photos

- Infographics about Tourism

6. Blog Activity

- Greece Insiders Blog with

Experiences, News, Updates

- Interaction with Worldwide Tourism

Blogs (posts about the website)

7. Newsletter

- New Tours Available

- Tourism News

- Updates

8. SEO Words and Phrases

concerning Tourism and

Locals

Thank You

Philip Protogeridis

@protogeridis

Philip Protogeridis

Athens University of Economics And Business – Department of

Informatics

Ph.prot@gmail.com