WorkshopFrom Online Panels to Feedback Communities - A Hands-On Introduction to a Holistic Insight Generation

Sebastian Kramer | Stefan Laufer Pforzheim // 26th of May 2010

AGENDA

1. Introduction: Globalpark‘s Panel Approach

2. Focus Today: Setting Up a Panel Community

WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010

3Introduction:

Globalpark‘s Panel Approach

WELCOME - INTRODUCTION 4

About Globalpark

� Globalpark-Germany (Headquarter) since 1999

Huerth (near Cologne)

� Software Development & Consulting

� Chief Executive Officer (CEO):Dr. Lorenz Gräf

Globalpark-UK London

� Full-Service-Supplier

Globalpark-USNew York

� Full-Service-Supplier

Globalpark-Austria

Vienna

� Full-Service-Supplier

Enterprise Feedback Suite (EFS)

EFS Survey EFS Employee EFS LeadershipEFS Panel

EFS Mobile Extension

Services

PRODUCT PORTFOLIO

EFS PANEL

WebsiteWebsite

From 200 - 2 Mio. Panelists: Recruitment, Sampling,

Incentivation, etc.

EFS PANEL

WebsiteWebsite

Blogs, Forums, Chats, Discussions, Ratings, etc.

EFS PANEL

WebsiteWebsite

Conducting Stationary & Mobile Online Surveys

EFS PANEL

Panelist Communication, Survey Invitations, Incentive Shop, etc.

EFS PANEL

11Panel Community

12Panel Community

MemberMember

PanelPanel

MemberMember

Panel Community

Panel Community

Social Networking

Social Networking

MemberMember MemberMember

MemberMember

MemberMember

MemberMember

Recruitment

Communication

Quality Management

Incentivation

Surveys

Selections/

Samples &

Groups

Automation

EFS PANEL

15

Workshop Platform:

http://gor.globalpark.de

BASIS OF A PANEL COMMUNITY 16

17

Practical Training:

Fill Out the Registration Form

and Have a Look at the Open Forum

BASIS OF A PANEL COMMUNITY 18

19

Practical Training:

Find Your Topic Partner!

- Topic 1: „Panel Quality“

- Topic 2: „Consumer Research“

- Topic 3: „Privacy & Trust“

- Topic 4: „Best Practice“

20

Practical Training:

Take Part in Your First Survey

and Access the New Forum

BASIS OF A PANEL COMMUNITY 21

22

Example of a

Community Website

23EXAMPLE OF A COMMUNITY WEBSITE

Public Landing Page

24EXAMPLE OF A COMMUNITY WEBSITE

Members Area

25EXAMPLE OF A COMMUNITY WEBSITE

My Profile

26EXAMPLE OF A COMMUNITY WEBSITE

Survey Layout

27EXAMPLE OF A COMMUNITY WEBSITE

Forum

AGENDA

1. Introduction: Globalpark‘s Panel Approach

2. Focus Today: Setting Up a Panel Community

WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010

29

Workshop Platform (Admins View):

http://gor.globalpark.de/www

30

Groups

Introduction & Rules

GROUPS - INTRODUCTION 31

FemalesFemales

Aged 14-29Aged 14-29

Interrested in Football

Interrested in Football

Opinion

Leaders

Opinion

Leaders

MalesMales

Group Memberships

All members of the

panel/community are

part of the so-called

“default panel group”

All panelists can be a

member of one or more

(sub-)groups

Default Panel Group

GROUPS - FILTERS 32

Type of filter Use of information stored in…

Performance Data FilterSystem variables like the number of invitations, last invitation, PCI, number of bonus points, etc.

Master Data Filter All user-defined master data incl. recoded variables

Sample Data FilterInformation about the statuses in panel projects, like completed in survey „x“, participation in survey „y“ in a special time period, etc.

Project FilterDetailed information from answers in a special survey which are not stored in the master data, e.g. data of question three in survey „z“

Alternative FilterCombination of all filter rules. Necessary for automatic update rules.

GROUPS - LOGIC 33

FemalesFemalesDefault Panel Group

Default Panel Group

Subtract group

MalesMales

Aged 14-29 Years

Aged 14-29 YearsFemalesFemales

Add group

Females & Males

Aged 14-

29

Females & Males

Aged 14-

29

Aged 14-29 Years

Aged 14-29 YearsFemalesFemales

Intersection of groups

Females

Aged14-29

Females

Aged14-29

34

3. Practical Training:

Group Creation

35

Content Management System

Basics

CONTENT MANAGEMENT SYSTEM - BASICS 36

WebpageWebpage

ModuleModule

ContentContent

Module 2Module 2

Module 1Module 1

37

Content Management System

Setting Up a Forum

38

ForumArea

Website Module

on Page

Online Version

(Panelist`s View)

SETTING UP A FORUMTHREE STEPS

SETTING UP A FORUM 39

Forum Content

Embedding the Forum

Content in the Website

Structure

Online Version (Panelist`s view)

40

4. Practical Training:

Setting Up a New Forum

SETTING UP A FORUM 41

Forum Content

Embedding the Forum

Content in the Website

Structure

Online Version (Panelist`s view)!

42

5. Practical Training:

Take Part in Your Own Forum

43

6. Practical Training:

Export your data

ANALYSIS 44

ANALYSIS 45

Thanks for Your Attention…

Globalpark AGKalscheurener Str. 19a50354 Cologne/HuerthGermany (Headquarters)Tel.: +49 2233 7933 6

info@globalpark.dewww.globalpark.detwitter/Globalpark

Globalpark Inc.299 Broadway, 19th Floor New York, NY 10007United States of AmericaTel.: +1 888 299 9422

info@globalpark.comwww.globalpark.comtwitter/Globalpark_News

Globalpark UK Ltd.5 Archie Street London SE1 3JTGreat BritainTel.: +44 207 403 3900

info@globalpark.co.ukwww.globalpark.co.uk

LOCATIONS

Globalpark Oesterreich GmbHWassergasse 251030 ViennaAustriaTel.: +43 1715 0289 11

info@globalpark.atwww.globalpark.at

ABOUT USGlobalpark provides panel, community and survey software that enables organizations to manage

what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.

© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH

The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.

This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.

The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.

Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.