Post on 11-Apr-2017
#SMX #14A1 @Suzzicks
Mechanics & Strategy of Predictive Search
Google Now, Microsoft Cortana & The Predictive Search World
#SMX #14A1 @Suzzicks
Major Concepts• What is Predictive Search & Why is it Important?• What Signals are Used To Predict Searches & What do Predictive Search Results Look Like?
• What is the Future of Predictive Search?
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What is Predictive Search & Why is it Important?
#SMX #14A1 @Suzzicks
What is Predictive Search?
Semantic
Prediction of Needs
Current Context
Historical Personal Behavior Patterns
Aggregated Behavior Patterns Active
Solicitation of Information
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Enables Search on Connected Devices
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Enables Search on Wearables & Connected Devices
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What is Google Now?
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Cross-Device Data Collection
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What is Predictive Search?
Semantic
Prediction of Needs
Current Context
Historical Personal Behavior Patterns
Aggregated Behavior Patterns Active
Solicitation of Information
#SMX #14A1 @Suzzicks
Current Contrition:
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What Signals are Used To Predict Searches?
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Google Now + App Notifications
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Google Now App Messaging
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Google Now Email Integrations:
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Cross-Device Data Collection
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Cross-Device Data Collection
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Cross-Device Data Collection
• Google Now for Desktop Reports Travel Times based on the Phone Location
• Even When the Computer Stays Home & Only the Phone is Traveling
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Cross-Device Data Collection
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Cross-Device Data Collection
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Active & Passive Data Collection:
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Examples of Predictive Search ResultsStocksWeatherReminders/CalendarSportsShoppingDriving & ParkingTV ShowsTraffic & FlightsBoarding PassShipping InfoPublic Transit InfoFriends BirthdaysPublic AlertsHotel & Restaurant
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Travel & Transportation
• Parking Locations• Public Transportation
Delays• Traffic & Alternate
Routes• Flight & Train Tickets• Meeting Reminders
based on Travel Time
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Activities
• Nearby Events• Nearby Attractions• Nearby Photo Spots
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Controlling Connected Devices:
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Google Now Solicits Your Info About Your Entertainment Providers
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Voice Search & TV Audio Search
• TV Listening Technology – Listen to the TV to find a Show on your Device
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Real - Time TV Suggestions & From SERP Reminders
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Reminders for Live TV & Links to Online Episodes• Helps Google Sell
More Advertising• Gain Traction for
Google Play against Popular Competitors
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Relationships Between Similar Shows Derived from Google+ & Google Now
• To Drive Recommendations for Similar Shows
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Chrome Cast & Google TV Integration:
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Google Now TV Search & Apps:
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Google Now & Android Wear:
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What is Cortana?
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A Bit More on Cortana:
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A Bit More on Cortana:
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What is the Future of Predictive Search?
#SMX #14A1 @Suzzicks
Google Now on Tap = Mobile OS Central Interface
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Lots of New Cards in SERPS:
Potential Additions:
Sponsored:• Flights• Hotels• Apps• Shopping• Product• TV/Movie• Music
Organic: • Medical Cards• Answer Cards• App Packs• App Singles• Restaurant• Business• TV/Movie
These Already Exist:
• ChromeCast from SERP• Restaurant Pack• Travel Price Alerts
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Android (M)arshmallow:
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Blurring Lines bt. App & Web
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More App Deep Link Integration & Inter-App Operability from Search Results:
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Verified App Deep Links(Android Only)
Web Links Can Automatically Open App:• Create Intent Filters within App for Website URLs
• Configure App to Request Verification of App Links
• Publish a Digital Asset Links JSON File on Website
More Info: https://developer.android.com/preview/features/app-linking.html
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Enable Auto Verification of App Deep Links(Android Only)
App Intent Handler for Web Urls: Enable Automatic Verification:
More Info: https://developer.android.com/preview/features/app-linking.html
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More Casting Functions, Listening Functions & Music Cards:
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More Sponsored Google Now Cards:
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More Use of Photo Learning Like Current Find Visually Similar Products:
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Machine Learning with Photos:
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Machine Learning with Photos:
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More Interactive Cards:
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THANK YOU!
SEE YOU @SMX WEST
SAN JOSE, CAMARCH 1-3, 2016
#SMX #14A1 @Suzzicks
APPENDIX:
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