Google Now, Microsoft Cortana & The Predictive Search World By Cindy Krum

#SMX #14A1 @Suzzicks

Mechanics & Strategy of Predictive Search

Google Now, Microsoft Cortana & The Predictive Search World


Major Concepts• What is Predictive Search & Why is it Important?• What Signals are Used To Predict Searches & What do Predictive Search Results Look Like?

• What is the Future of Predictive Search?


What is Predictive Search & Why is it Important?


What is Predictive Search?

Semantic

Prediction of Needs

Current Context

Historical Personal Behavior Patterns

Aggregated Behavior Patterns Active

Solicitation of Information


Enables Search on Connected Devices


Enables Search on Wearables & Connected Devices


What is Google Now?


Cross-Device Data Collection


What is Predictive Search?

Semantic

Prediction of Needs

Current Context

Historical Personal Behavior Patterns

Aggregated Behavior Patterns Active

Solicitation of Information


Current Contrition:


What Signals are Used To Predict Searches?


Google Now + App Notifications


Google Now App Messaging


Google Now Email Integrations:



• Google Now for Desktop Reports Travel Times based on the Phone Location

• Even When the Computer Stays Home & Only the Phone is Traveling


Active & Passive Data Collection:


Examples of Predictive Search ResultsStocksWeatherReminders/CalendarSportsShoppingDriving & ParkingTV ShowsTraffic & FlightsBoarding PassShipping InfoPublic Transit InfoFriends BirthdaysPublic AlertsHotel & Restaurant


Travel & Transportation

• Parking Locations• Public Transportation

Delays• Traffic & Alternate

Routes• Flight & Train Tickets• Meeting Reminders

based on Travel Time


Activities

• Nearby Events• Nearby Attractions• Nearby Photo Spots


Controlling Connected Devices:


Google Now Solicits Your Info About Your Entertainment Providers


Voice Search & TV Audio Search

• TV Listening Technology – Listen to the TV to find a Show on your Device


Real - Time TV Suggestions & From SERP Reminders


Reminders for Live TV & Links to Online Episodes• Helps Google Sell

More Advertising• Gain Traction for

Google Play against Popular Competitors


Relationships Between Similar Shows Derived from Google+ & Google Now

• To Drive Recommendations for Similar Shows


Chrome Cast & Google TV Integration:


Google Now TV Search & Apps:


Google Now & Android Wear:


What is Cortana?


A Bit More on Cortana:


What is the Future of Predictive Search?


Google Now on Tap = Mobile OS Central Interface


Lots of New Cards in SERPS:

Potential Additions:

Sponsored:• Flights• Hotels• Apps• Shopping• Product• TV/Movie• Music

Organic: • Medical Cards• Answer Cards• App Packs• App Singles• Restaurant• Business• TV/Movie

These Already Exist:

• ChromeCast from SERP• Restaurant Pack• Travel Price Alerts


Android (M)arshmallow:


Blurring Lines bt. App & Web


More App Deep Link Integration & Inter-App Operability from Search Results:


Verified App Deep Links(Android Only)

Web Links Can Automatically Open App:• Create Intent Filters within App for Website URLs

• Configure App to Request Verification of App Links

• Publish a Digital Asset Links JSON File on Website

More Info: https://developer.android.com/preview/features/app-linking.html

https://developer.android.com/preview/features/app-linking.html


Enable Auto Verification of App Deep Links(Android Only)

App Intent Handler for Web Urls: Enable Automatic Verification:

More Info: https://developer.android.com/preview/features/app-linking.html

https://developer.android.com/preview/features/app-linking.html


More Casting Functions, Listening Functions & Music Cards:


More Sponsored Google Now Cards:


More Use of Photo Learning Like Current Find Visually Similar Products:


Machine Learning with Photos:


More Interactive Cards:


THANK YOU!

SEE YOU @SMX WEST

SAN JOSE, CAMARCH 1-3, 2016


APPENDIX:

Google Now, Microsoft Cortana & The Predictive Search World By Cindy Krum

Internet

Transcript of Google Now, Microsoft Cortana & The Predictive Search World By Cindy Krum