Cindy Krum Mobile First Keynote Next10x 2017

The Changing World of Mobile

NEXT10X CONFERENCEBOSTON, 2017

CINDY KRUM

& How it ImpactsDigital Marketing Strategies

“Google’s Ability to Index & Rank Content Generally Lags Behind the Changing Needs of Modern Technology.”

-Cindy Krum

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Mobile is Changing

Search is Changing

December, 2016

Mobile-First Design = Mobile-First Indexing

Mobile-First Indexing:Really Cross-Device First Indexing or Cloud-First Indexing

“Google has been a proponent of AI and machine learning for a while. Google Home is the first part of what is likely to be the future of Google: On-demand access to personalized information.”

- Brandon Vigliarolo

“Google unveiled its latest smartphone in October 2016, and at the event Google CEO Sundar Pichai said Google believes the tech world is shifting from a "mobile-first to AI-first" focus. That alone is enough to see why Google Home matters: It's the first step in Google's transition to life as an AI company.”

- Brandon Vigliarolo

Google Now (~Google Assistant)

Google Now on Tap (~Google Assistant)

Why is Mobile-First Indexing Needed?

Crawling is Inefficient for Google

90% of the World’s DataWas Created in the Past 2 years.

SPECULATION:Mobile-First Indexing

= Urls No Longer Required!

Change in Indexing = Change in Infrastructure

Mobile-FirstIndexing

Requiring URL’s is Inefficient for Local

Requiring URL’s is Inefficient for Product Search

What will Mobile-First Indexing Include?

Apps


Apps

CloudInfo & Feeds


Apps

GoogleActions

CloudInfo & Feeds


Apps

GoogleActions

Web

CloudInfo & Feeds


Apps

GoogleActions

Web

CloudInfo & Feeds

Web:◦Websites◦PWA◦AMP◦PWAMP◦Instant Apps

Big Opportunities in Mobile-First Indexing

Position Zero Search Results: Mostly Without Urls

Sounds

Android Instant App

AnswersHow do We Achieve Auto-Pop?

Answers

Big Opportunities in Mobile-First Indexing

How Do We Index The World Without URLs?

So How will Things Get Indexed?

How Do We Index The World Without URLs?

Firebase Dynamic Links are links that work the way you want, on multiple platforms, and whether or not your app is already installed. With Dynamic Links, your users get the best available experience for the platform they open your link on.Jan 25, 2017

So How will Things Get Indexed?

Dynamic Links in the Wild: Business Locations

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Google Assistant is Cross Device(Pixel, Web, Chromecast, Nest, etc.)

Google Assistant Actions

Google Assistant Actions May be Indexed

Google Home Ecosystem Pulls In The Google Play App StoreHow do We Achieve Auto-Pop?

But What AboutWebsites?

Preparing for Mobile-First Indexing:Mobile-Friendly

Preparing for Mobile-First Indexing:Schema & Markup

Preparing for Mobile-First Indexing:Crawlable JS & JSON LD

Preparing for Mobile-First Indexing:Google Hosted Content

Preparing for Mobile-First Indexing:APIs

Preparing for Mobile-First Indexing:XML Feeds & Sitemaps

Preparing for Mobile-First Indexing:HTTPS & General Security

Preparing for Mobile-First Indexing:Test - Test - Test https://www.mobilemoxie.com/tools/seo_search_simulator/

Thanks!!!

@suzzicks@mobilemoxie

facebook.com/mobilemoxie

www.mobilemoxie.comANDapi.mobilemoxie.com

http://www.mobilemoxie.com/

Cindy Krum Mobile First Keynote Next10x 2017

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Transcript of Cindy Krum Mobile First Keynote Next10x 2017