Let’s Clean Up Europe 2014:

Global results and

perspectives for the future

Roberto Cavallo – AICA, International Association for the Environmental Communication

From EWWR to Let’s Clean Up Europe

• The concepts of waste prevention, waste reduction and

reuse before recycling are the priorities of European

Commission

• With a broader concept, waste prevention is also prevent

from littering and leaving dumped waste

• The idea since 2013 of a European Clean Up Campaign:

Let’s Clean Up Europe

.

How we get to organize the campaign

.

Methodology

• Call to action (based on the EWWR experience)

• Registration form

• Monitoring through evaluation form on waste collected and

participants

• Document and bear witness the actions carried out

(everywhere the same flag!)

.

How did it work?

• Choice the time: from the 3rd to the

17th of May

• Identified coordinators: 30 both at

national and regional level (mainly

associations)

• Sharing: 23 countries involved

.

A European tour through some

pictures

.

Hungary, the European champions! .

Italy, with students Italian Minister for the Environment thanks to CONAI

.

Greece, thanks to Helmepa .

Portugal, thanks to LIPOR .

Belgium, thanks to Let’s do it Belgium .

The Netherlands, thanks to Nederland Schoon .

Brussels, thanks to Surfrider Foundation .

Scotland, thanks to Keep Scotland Beautiful .

Ireland, thanks to Clean Coasts and An Taisce .

Catalonia, thanks to ARC .

The importance of

communication and testimonial

.

Belgium, thanks to Commissioner Potočnik and DG ENV .

Italy, National TV broadcast thanks to AICA .

The use of the media

1026 likes

148 followers, 172 tweets

Web press articles, printed press

on local newspapers, national and

local TV broadcast

.

Perspectives

• Next Let’s Clean Up Europe edition: 8-10 May 2015

• Start building network from now

• strengthen the partnership by matching the dates of

planned events (i.e. Cleaning beaches in Italy with

Legambiente)

• Stress the importance of citizen’s participation

• Involve private sector

.

Thank you for your attention!

Roberto Cavallo

AICA president

roberto.cavallo@cooperica.it

.