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Gettingbuy-in forUX work

March 15, 2012

Tomi Tontti I tomi.tontti@whitesheep.fi

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Andrew TraversA freelance UX designer and strategist from London

Some background and credits…

http://www.slideshare.net/byekick/communicating-ux

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AWESOME IDEAS! Unless you know how to sell them to others, that’s all they ever be.

3Photo: Peter Jackson / Flickrhttp://www.flickr.com/photos/farleyj/2768941171/

4© Copyright White Sheep Isobar 2011 4Photo: INVIPIC / Flickrhttp://www.flickr.com/photos/inpivic/5205918163

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Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/

How to get the buy-in for your design?

The solution

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IS EVERYONE READY?

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Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/

present your designs as a big reveal

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DON’T

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Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/

We are designers.

Our job is to solve problems.

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rule #1Define the

problem first

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Photo: U.S. Army / Flickrhttp://www.flickr.com/photos/soldiersmediacenter/3808258618/

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rule #2Mind yourlanguage

Avoid language barriers.

Shared, common language matters. Forget UX jargon.

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Photo: Julija Rauluševičiūtė / Flickrhttp://www.flickr.com/photos/wcmcwi/4259281193/

Clients are suspicious.

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Win their trust with open and humble mindset.

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Photo: Tomás Jorquera Sepúlveda / Flickrhttp://www.flickr.com/photos/tuguriodetom/2248925030/

Lead your clients into realizing stuff themselves.

Be a guide, sherpa, facilitator.

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rule #3Show & share

instead oftelling

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Photo: Akuppa John Wigham / Flickrhttp://www.flickr.com/photos/90664717@N00/28225950/

A good guide knows how to listen, too.

The best solutions come with active contribution of others.

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rule #4Make it a genuine

team effort

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Photo: Jacob Bøtters / Flickrhttp://www.flickr.com/photos/jakecaptive/49915119/

Be transparent.

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rule #5Show yourworking

Show the whole process. From preparatory sketches to discarded ideas.

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With these 5 rules, your clients will say…

Photo: Mike Fischer / Flickrhttp://www.flickr.com/photos/mikefischer/4664986445/

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Maybe even..

Photo: Dominique Bergeron / Flickrhttp://www.flickr.com/photos/dominiqueb/3445221879/

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Bringing peopleand brands togetherlike never before